Toyota Land Cruiser vs Genesis GV70

This two-row midsize SUV is designed for traveling almost anywhere at almost any time. It shares its platform with the rugged Toyota 4Runner SUV and Tacoma pickup truck, and is equipped with a turbocharged hybrid powertrain better at supplying power than efficiency. Additionally, it is more affordable than it has been in the past, but still commands a premium over its primary rivals. The 2025 Land Cruiser is almost unchanged following its 2024 redesign, which introduced the current 250-series model (known as the Land Cruiser Prado overseas) to the United States.

Verdict: There is a lot to like about the Land Cruiser, especially if you don’t care about fuel economy. Our test vehicle averaged 15.7 mpg, falling well short of expectations. That thirst for fuel easily ranks as the worst thing about this SUV. Also, we recommend upgrading from the base 1958 trim level.

There are some subtle alterations to the GV70’s exterior, most notably to the grille and lighting clusters. To find the biggest changes for 2026, though, you’ll have to look inside to see the very wide OLED display that dominates the view from the driver’s seat. In addition to the massive infotainment panel, the software that powers the GV70’s abundant technology and safety packages has gone through a comprehensive upgrade.

Verdict: While we’d love to see Genesis push the styling envelope a little further—recent concepts like the X Gran Coupe and Equator show what the Korean brand’s stylists are capable of—the 2026 GV70 remains near the head of its class of compact luxury crossovers. The GV70 is Genesis’ most popular model and represented 35% of total Genesis sales in the United States last year. Expect that trend to continue for the foreseeable future.