2026 Lincoln Aviator vs 2025 Ford Bronco

Unlike some SUVs that only look like they were designed to excel in the dirt, the 2025 Ford Bronco delivers the goods. It’s more comfortable on streets and highways than the Jeep Wrangler and it offers buyers a wide range of variants to choose from.

Verdict: Buyers would do well to consider carefully how they plan to use their car day in and day out before making the decision to buy a new Bronco. While the 2025 Bronco is an extremely fun beast that’s a blast to play with on-road and off, it requires some serious compromises to use as a daily driver, and it's hardly a bargain.

The Ford Explorer appeals for its ability to haul the family while also towing a trailer. Its rear-wheel-drive (RWD) platform gives it a sporty character for a three-row SUV, and the top models are powerful. A gilded version of the Explorer, the Lincoln Aviator keeps the Ford’s more potent optional engine, while introducing far more interior quality and luxury. However, like other Lincolns, it sacrifices sportiness for a comfortable ride.

Verdict: The Ford Explorer’s towing capability and interior space are appealing, but for buyers who want a more comfortable and relaxing cabin, as well as more tech and style, the Lincoln Aviator is the step-up choice. Buyers who opt for the Dynamic Handling package can recapture some of the Ford’s body control, too.