2022 Jeep Grand Cherokee L vs 2023 Buick Encore GX

Jeep is now a luxury brand. That's why the 2022 Grand Cherokee L can ask, with a straight face, that you pay up to $70,000 for the privilege of ownership. But because Jeep is a proudly American brand, a war veteran that helped Allied troops defeat fascism, the company has earned the kind of unvarnished reputation and universal praise given only to a handful of U.S. presidents.

As such, a $60,000 Wrangler or a $100,000 Grand Wagoneer doesn't seem snooty, while a Mercedes-Benz or a Lexus sure does. Jeep's heritage as a hardcore 4x4 brand and its newer image as a bougie city truck maker can coexist. We took a Grand Cherokee L Summit Reserve across Tennessee to prove it.

General Motors has big plans for Buick. The near-luxury division positioned between Chevrolet and Cadillac is slated to go all-electric by the end of the decade, with a fresh lineup of EVs highlighted by a new design language. But those new models aren’t scheduled to arrive for a few more years, so for now Buick carries on with a lineup of conventional gasoline crossover SUVs, of which the 2023 Buick Encore GX is the entry-level option.

The Encore GX was launched for the 2020 model year as a larger sibling to the Buick Encore, but the standard Encore is being discontinued, leaving only the GX for 2023. It slots below the Envision and Enclave in Buick’s three-model crossover lineup.

While Buick is generally considered a step up from mainstream brands, the Encore GX’s size and pricing are more in line with subcompact SUVs from mainstream brands, such as the Hyundai Kona and Mazda CX-30, or the lifted-hatchback Subaru Crosstrek. In fact, the Encore GX shares powertrains and a basic platform with one of these vehicles—the Chevrolet Trailblazer.

The only change for 2023 is a new extra-cost Moonstone Gray Metallic paint option. That means the lineup still consists of base Preferred, mid-level Select, and top Essence trim levels. We tested out an Encore GX Essence for this review.