2020 Lincoln Aviator vs 2020 GMC Acadia

The heyday for Lincoln was more than a half-century ago. Those postwar years of prosperity and optimism were the perfect time for cars like the Continental and others. They delivered comfort and luxury, wrapped in midcentury modern styling. Even as recently as the 1990s, Lincoln was still a popular brand, riding the SUV craze with its Navigator.

But after the turn of the century, Lincoln lost its ability to create new designs and looked inward and backward. Sure, retro-themed cars like the redesigned Mustang, PT Cruiser, and Chevy HHR had turned some heads, but none of those came from luxury brands. The BMWs and Mercedes of the world were all looking forward and pushing the envelope for contemporary automotive design. Meanwhile, Lincoln offered the MKX, which was based on the Ford Edge and featured ’66 Continental styling. Neat in a vacuum, but off-base compared to the modern luxury market.

This experimental phase with various retro looks coincided with the move to the MK-# alphabet-soup naming convention and big improvements in the Ford lineup, where top-end trims of the Fusion overlapped with an entry-level trim of the MKZ. The combination left Lincoln a confusing, anonymous afterthought in the modern luxury game.

But Lincoln is finally ready to change all that. It has a new cohesive design language, its focus is once again on luxury, and the three-letter naming convention that never meant anything to anyone other than Lincoln marketers is gone. The brand led with the 2017 Continental and 2018 Navigator, which are each impressive in their own right. But the company's lineup is growing and now includes the all-new 2020 Lincoln Aviator. Named after a luxury variant of the 2002-2005 Ford Explorer, this new Aviator is also based on the contemporary Explorer platform, but it's a luxury vehicle in its own right.

Much of the success of the Lincoln brand may hinge on this midsize, 3-row luxury SUV, so you need to consider its competition, such as the Audi Q7, Infiniti QX60, and all-new Cadillac XT6. Read on to learn if Lincoln’s take on luxury will stand out in a crowded competitive field.

Long story short, as a friend of mine likes to say, GMC screwed up. This is just my opinion, of course, but when GMC redesigned the Acadia for the 2017 model year, the SUV shrank in size and switched to a softer look in order to plug a huge hole in the Buick-GMC SUV lineup.

Fast-forward to 2020, and GMC may have decided this move was a bad idea. As part of a refresh, the new Acadia adopts bolder styling and adds a new AT4 trim level with greater off-roading capability. Additional changes include the availability of a new turbocharged four-cylinder engine, a new nine-speed automatic transmission, and new and updated technology.

These revisions do help the Acadia to better stand out in what is now an ocean of midsize SUVs, from Hyundai to Kia and Honda to Toyota, and everything in between, but it’s up to GMC to make people aware of this fundamentally good, but oh-so-vanilla SUV. And the company must also address the Acadia’s questionable value.