2025 Toyota Highlander Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Price in Dallas: The highest average price is found in Dallas, TX ($42,263), likely influenced by demand for larger vehicles in urban settings.
• Lowest Average Price in Miami: Miami offers the lowest average price at $37,986, suggesting a more competitive market with potentially higher inventory turnover.
• Price Variance Across Regions: Cities like Boston ($44,316) and Washington, DC ($41,574) reflect a higher demand, correlating with urban population density and economic factors.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is Most Common: The XLE AWD trim leads with 3,089 listings, showcasing a strong consumer preference for AWD features.
• Limited AWD Premium Positioning: The Limited AWD ($49,525 MSRP) is the highest priced trim, appealing to buyers seeking advanced luxury features.
• Base LE FWD Offers Best Accessibility: At $40,320 MSRP, the LE FWD is competitive, marked by its balance of features and price, making it an attractive option for budget-conscious shoppers.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• New Car Premium Seen in 2026 Models: The 2026 Toyota Highlander is priced at $51,668, which is a remarkable 12.5% increase over its MSRP, indicating high consumer demand for the latest models.
• Decreasing Value with Age: Older models like the 2015 Highlander show significant depreciation at -42.2% from MSRP, suggesting that purchasing newer models could provide a better value proposition.
• 2022 Model Shows Stability: The 2022 Highlander, priced at $34,186, is -4.7% from MSRP, potentially representing a valuable option for buyers searching for near-new vehicles without steep depreciation.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from June 18, 2026, CarGurus experts' opinions, and generative AI.