Nissan Frontier vs Toyota Tundra

CarGurus experts rate the 2023 Nissan Frontier as 8 out of 10 for its design appeal, thanks to its rugged aesthetics reminiscent of the 1986 Nissan Hardbody, a well-received interior overhaul in 2022, and thoughtful updates in 2023 like the Midnight Edition for the SV trim and Lava Red accents for the Pro-X and Pro-4X trims. The Frontier also adds comfort with heated seats and a steering wheel available in its Pro grades, alongside a six-way power-adjustable driver's seat. The 2023 Toyota Tundra, scoring 7 out of 10, impresses with its massive grille and Sam-Elliot-mustache vibe, aiming to win over the Texas market. Its design integrates well from the grille to taillights, suggesting durability and purpose. The Tundra’s size is notably vast, and the addition of the SX Package in the SR5 trim introduces dark gray metallic wheels and body-color trim pieces, among other features. The Tundra offers seven trim levels, each providing a unique blend of luxury and capability, highlighted by a variety of interior color options and a focus on spacious and comfortable interiors.

The Frontier's 3.8-liter V6 engine, carrying over from 2020, delivers 310 hp and 281 lb-ft of torque, earning a performance score of 7 out of 10. While its nine-speed automatic transmission and available four-wheel drive system support its capability, the truck's balance between off-road readiness and on-road comfort is a highlight, especially in the Pro-4X trim. Its towing capacity reaches up to 6,720 pounds, with fuel economy rated at up to 20 mpg combined for the RWD version. The Toyota Tundra, with a performance rating of 8 out of 10, has moved on from its V8 roots to offer a more efficient 3.5-liter twin-turbo V6, producing 389 hp and 479 lb-ft of torque, or a hybrid option boosting output to 437 hp and 583 lb-ft. Its 10-speed automatic transmission, improved suspension, and off-road features like a 1.1-inch lift and multi-terrain system on the TRD Pro trim, position the Tundra as a powerful and capable option with a towing capacity of 12,000 pounds.

When assessing the form and function of the 2023 Nissan Frontier and the 2023 Toyota Tundra, each truck brings its distinct advantages to the table, notably in terms of cab configurations, cargo space, and, importantly, towing capacity and payload. The 2023 Nissan Frontier is available in two cab configurations: the larger Crew Cab standard on Pro-X and Pro-4X trims, offering four full-sized doors and a more spacious interior, and the King Cab for S and SV trims, featuring two full-sized and two rear access doors, with a smaller interior but a standard 6-foot bed. The Frontier's bed utility is enhanced with LED under-rail bed lighting on Pro-X and Pro-4X trims, a spray-in bedliner, and increased cargo volume—40.1 cubic feet for the 5-foot bed and 46.4 cubic feet for the 6-foot bed—thanks to higher wall enclosures. Its towing capacity is substantial for its class, maxing out at 6,720 pounds, and it boasts a maximum payload capacity of 1,610 pounds, making it a competent choice for hauling and towing needs. Conversely, the Toyota Tundra caters to those requiring higher capability levels, with its design and functionality clearly reflecting its full-size truck status. It accommodates its occupants with ample interior space and comfort, especially at higher trim levels, which feature a massive 14-inch touchscreen among other luxuries. The Tundra is available in various configurations, including the SR5 trim in a double-cab configuration with either a 6.5-foot or an 8.1-foot bed, and CrewMax body options with either a 5.5-foot or a 6.5-foot bed. Its form is not just for show; the Tundra shines in functional capabilities as well, offering a maximum towing capacity of up to 12,000 pounds and a payload increase to 1,940 pounds due to the use of lighter materials in the bed’s construction. This makes the Tundra an exceptional choice for those with more demanding towing and payload requirements.

Both vehicles tie with a rating of 9 out of 10. The Frontier introduces wireless Apple CarPlay for Pro-X and Pro-4X trims and boasts a class-leading 9-inch touchscreen, while maintaining an array of connectivity and charging options. The Tundra steps up with an optional 14-inch touchscreen and standard wireless connectivity across all trims, emphasizing user-friendly interfaces and high-quality audio systems.

The Frontier is rated at 8 out of 10, offering a comprehensive suite of safety features, with certain technologies like Traffic Sign Recognition and Intelligent Cruise Control standard on the Pro-4X trim. It received a four-star overall safety rating from the NHTSA. The Tundra scores 7 out of 10 in safety, equipped with TSS 2.5, providing a robust array of driver assistance technologies. Although it hasn't been rated by the NHTSA for the 2023 model year, its CrewMax models previously achieved a Top Safety Pick+ from the IIHS.

Both trucks score 9 out of 10. The Frontier starts at $29,190, offering significant value with its V6 engine and recently redesigned platform. The Pro-4X trim presents itself as a compelling option for off-road enthusiasts, priced competitively against its rivals. The Tundra's starting MSRP is higher at $36,965, reflecting its larger size and powerful engine lineup. However, its range-topping Capstone and TRD Pro trims offer luxury and off-road capability at competitive prices, backed by comprehensive warranties and ToyotaCare.