Hyundai Genesis vs BMW 5 Series

Have you ever seen a sports or action movie in which the protagonist makes a first attempt at a goal early in the movie, fails, then embarks on a training montage, only to succeed in the end? The lesson is that sometimes the first attempt isn’t the best, but if the desire is there, it will eventually lead to victory—but only after addressing one’s shortcomings. That is the 2015 Hyundai Genesis.

In 2007, Hyundai brought a concept for the Genesis to the New York International Auto Show and stunned onlookers, not for the car’s design (though it was attractive), but because of the car’s stated goal: Hyundai was getting into the luxury game. The Korean bargain brand? Building a luxury car? The automaker was building highly competent products, but it still came as a shock.

Fast-forward to 2014, and the shock has worn off. The Genesis was joined by the Equus, an even higher-end product. But in this time, the Genesis started to feel dated compared to its more aggressively styled siblings. By 2014 the Genesis was feeling almost anonymous. And that all changed for the 2015 model year.

BMW was once known for sports sedans, and the 5 Series was one of the most prolific of those sedans. Sitting between the 3 Series and 7 Series in size and price, previous generations of 5 Series were known for a balance of performance and luxury, with impeccable engineering throughout.

Today, the BMW 5 Series is largely irrelevant. The 3 Series is now so big that there is less reason to upgrade, and most buyers are more interested in SUVs anyway. The competition—including the Audi A6, Jaguar XF, Mercedes-Benz E-Class, and Volvo S90—has also gotten better.

That doesn’t mean BMW has given up on the 5 Series. The current generation (codename G30) arrived for the 2017 model year, but it gets a midcycle refresh (or LCI, short for “Life Cycle Impulse,” in BMW speak) for 2021. Major updates include a 48-volt mild-hybrid system, a bigger infotainment touchscreen, and subtle styling changes.

The 2021 BMW 5 Series is not like the 5 Series models of old. That may drive away hardcore car fans, but the 2021 model makes a strong case to new-car buyers, maintaining sportier-than-average driving dynamics, along with the tech and luxury features expected of a car in this segment.