BMW 5 Series vs Hyundai Genesis

Have you ever seen a sports or action movie in which the protagonist makes a first attempt at a goal early in the movie, fails, then embarks on a training montage, only to succeed in the end? The lesson is that sometimes the first attempt isn’t the best, but if the desire is there, it will eventually lead to victory—but only after addressing one’s shortcomings. That is the 2015 Hyundai Genesis.

In 2007, Hyundai brought a concept for the Genesis to the New York International Auto Show and stunned onlookers, not for the car’s design (though it was attractive), but because of the car’s stated goal: Hyundai was getting into the luxury game. The Korean bargain brand? Building a luxury car? The automaker was building highly competent products, but it still came as a shock.

Fast-forward to 2014, and the shock has worn off. The Genesis was joined by the Equus, an even higher-end product. But in this time, the Genesis started to feel dated compared to its more aggressively styled siblings. By 2014 the Genesis was feeling almost anonymous. And that all changed for the 2015 model year.

The BMW 5 Series is one of three cars that prove the country known for Autobahns, the Nürburgring, and Oktoberfest builds the best luxury sedans on the planet. It competes with the Audi A6 and Mercedes-Benz E-Class, each taking a distinct approach to design but measuring up closely in other parameters. The 2026 5 Series is virtually unchanged, entering its third year following a 2024 redesign, and this review is about the 540i xDrive model.

Verdict: Putting BMW’s love-it-or-hate-it design aside, the 2026 540i xDrive is a sensational automobile offering the right blend of luxury, technology, and performance. Choose the M Sport setup for maximum driving enjoyment, or stick with the standard specification to emphasize luxury. Either way, the styling is the most controversial thing about the 5 Series.