Mercedes-Benz E-Class vs BMW 5 Series

Long the yardstick against which its rivals are measured, the 2024 Mercedes E-Class gets a redesign. In addition to understated styling that can stand the test of time, the elegant interior adds an infusion of technology that sets new standards in the segment. Mild-hybrid engines, standard all-wheel drive, the return of the All-Terrain wagon, and an upcoming plug-in hybrid massaged for performance by AMG are all on the new E-Class menu.

Verdict: Based on observations from several days spent with the E 350 4Matic sedan, the 2024 Mercedes-Benz E-Class remains at the top of its midsize luxury sedan game when equipped with all the extras. Refined, sophisticated, and soothing to drive, it embodies what a car like this should be.

Long revered for how they make drivers feel, BMWs are credibly marketed as the ultimate driving machines. However, if the future is digital instead of analog, do driving dynamics still matter? And if not, what does BMW bring to the table? What makes one special? Desirable? Gives it a soul? Driving the all-new 2024 BMW 5 Series suggests that aside from design, technology, and comfort, the answer is not much—at least not in the 530i specification.

Verdict: Driving enjoyment is not a requirement in a luxury car. But it is in a BMW. That’s what separates a Bimmer from the crowd. While the new 2024 BMW 530i is a capable sports sedan that does double duty as a plush people mover, joy is missing from the recipe.