What is a responable range to pay for Ad fees?

60

Asked by Jun 27, 2015 at 09:05 AM about the 2015 Chevrolet Equinox LT1

Question type: Shopping & Pricing

I'm in the middle of negotiations for a car. They want to charge $845 for ad and dealer cost fees. I'm thinking $845 seems a little steep!

8 Answers

1,385

Are you buying a new or used car? Is this a mainstream dealer or a smaller used car dealer? Usually "dealer fees" range between $500 and $1000 dollars so $845 sounds accurate.

1 out of 1 people think this is helpful.
1,385

You could always just agree to the $845 and work them down somewhere else in the deal. Perhaps including and extended warranty or at a reduced price? How about a maintenance package to recover the $845? Try for 5 years of free oil changes, it's worked for me before. If the dealer really needs the sale, they will work with you to find some way to make you happy. If not, be ready to walk away and go somewhere else, and tell them that. They don't negotiate, get up walk out and don't look back. The key is to actually walk away. They will try to get you back, they always do.

1 out of 1 people think this is helpful.
150,635

Stanford really hits the nail on the head. Literally get up and walk out, I have had a salesman literally chase me waving papers when a dealer tried to steal my Trade-in..offered my $3k for a $10k car--and I fully understand you will never get full value on a Trade-In but that was insulting, not my first rodeo. There are plenty of car dealers, and the salespeople know that too. Don't be unreasonable in your negotiations, they need to make money. But charging you for their advertisements..? Is the what 'Ad fee' is? If so baloney on that. If $845 is the dollar figure over invoice --what they have to pay GM....that is quite reasonable. Pay attention to Stanford, and the extras.. he obviously knows what he is talking about

1 out of 1 people think this is helpful.
1,385

Thanks FordNut. I used to sell cars but got out of the business because of some of the tactics that the dealers would use to legally steal cars from customers and put them in new cars that they couldn't afford.

1 out of 1 people think this is helpful.
150,635

Yep. It shows that you know about this. That's what I meant about 'steal' my Corolla, this was in 2012 and I still have it, they made TWO big mistakes. First, the $3k offer for trade in. But we almost never got that far, when I went there I told them I wanted to test drive a V6 Camry. i was a serious buyer. But the salesman said, "No, you don't want that. What you want is the 4 cylinder" Salespeople DON'T tell me what I want/ I tell THEM.

1 out of 1 people think this is helpful.
40

What state do you live in? Those fees are extremely high. In Indiana we can not charge over $150 for doc fees.

60

The great corrupt state of Illinois. It was doc fees in addition to ad fees and something else, but I forgot what it was. Someone posted awhile ago that it can range from $500 to $1000. We already bought the car, so I guess is doesn't really matter now! LOL.

5

Geez, just bought my car used in canada, got it for sticker price which was 5k+ below Fair price and got them to wave all extra fees, paid only taxes on sticker price.

Your Answer

Add photo

Related Questions

  • I am buying a car, I need to know about the taxes and fees 3 answers

    If a car price is 22000.00 what is the total price that it will come to after taxes and dealer fees and registration

    2013 Chevrolet Equinox LTZ

    -

    Shopping & Pricing

  • Regarding the multimedia package with the navigation 1 answer

    If you have the navigation multimedia package installed with the DVD maps, is their audio and do you have to pay a service fee for the DVD. Exactly how does it work. I understand it has nothing to d...

    2008 Chevrolet Equinox LTZ

    -

    General

  • No power to display for GPS, radio 6 answers

    I went to work and after working started up the car and radio did not turn on and screen was blank. It has been a couple of days now and still has not came on. Is there anything I can do? Checked ...

    2013 Chevrolet Equinox LTZ AWD

    -

    Maintenance & Repair

  • tax title etc 2 answers

    I am looking to buy a 2011 Silverado for $24,000. How much should I expect to pay for tax, title, etc. in TN

    2011 Chevrolet Silverado 1500 LT Crew Cab 4WD

    -

    Shopping & Pricing

  • Does anyone have a 1975 malibu classic for sale? 1 answer

    I am looking to buy a 1975 malibu classic coupe: prefer orange in color with a white vinyl top. Am willing to pay a 500 dollar finder fee for hooking me up with a seller!

    1975 Chevrolet Malibu

    -

    Shopping & Pricing

Equinox

Looking for a Used Equinox in your area?

CarGurus has 61,631 nationwide Equinox listings starting at $1,600.

ZIP:
Get More Money for Your Car
Be seen by 20 million shoppers. Create Your Free Listing

Search Chevrolet Equinox Questions

Chevrolet Equinox Experts

#1 Tom Demyan
Tom Demyan
Reputation 1,610
#2 FordNut
FordNut
Reputation 850
#3 David Scott
David Scott
Reputation 750
View All

Related Models For Sale

Used GMC Terrain
503 Great Deals out of 34,542 listings starting at $6,900
Used Chevrolet Traverse
535 Great Deals out of 44,875 listings starting at $4,893
Used Ford Escape
1,036 Great Deals out of 93,422 listings starting at $1,500
Used GMC Acadia
548 Great Deals out of 45,556 listings starting at $4,250
Used Ford Edge
646 Great Deals out of 51,282 listings starting at $3,950
Used Honda CR-V
692 Great Deals out of 57,481 listings starting at $1,600
Used Ford Explorer
759 Great Deals out of 75,119 listings starting at $750
Used Chevrolet Malibu
794 Great Deals out of 88,769 listings starting at $1,900
Used Toyota RAV4
598 Great Deals out of 66,773 listings starting at $999
Used Nissan Rogue
529 Great Deals out of 80,658 listings starting at $3,700
Used Jeep Grand Cherokee
805 Great Deals out of 70,393 listings starting at $995
Used Kia Sorento
394 Great Deals out of 34,112 listings starting at $1,000
Used Nissan Murano
260 Great Deals out of 24,885 listings starting at $1,800
Used Chevrolet Tahoe
630 Great Deals out of 27,855 listings starting at $600
Used Hyundai Santa Fe
245 Great Deals out of 17,737 listings starting at $500

Used Cars For Sale

2015 Chevrolet Equinox LT1 For Sale
72 Great Deals out of 2,798 listings starting at $10,728
2014 Chevrolet Equinox LT1 For Sale
28 Great Deals out of 1,674 listings starting at $9,939