Car Guru advertised prices

Asked by Jul 28, 2014 at 11:30 AM about the 2014 Chevrolet Equinox LS

Question type: Shopping & Pricing

I brought in the Car Guru price that was advertised by a local dealer. The salesman told
me that "Bill Kay" price was only if I qualified for ALL the GM discounts added up. He said
no one ever qualified for that price and that all the dealers do the same thing. That sounds
pretty shady. Any insight?

5 Answers

236,935

Shady yes, Illegal, No. It's a price to get you in the door.

So it's a pretty common practice?

24,425

I would have said fine keep it, Im going to another dealer loudly inside the dealship. That thing is getting ready to be a left over model soon anyways.

236,935

Not common, but I've seen it many time. Dealers love to negotiate. You think it's stressful and the dealers think it's fun and play buyers like a game. You just have to know how to play. Like Michael said, have some fun.

13,555

If you think it is a scam, you can contact the BBB and file a complaint. Check with your local police department consumer fraud division and file a report. Next, contact GM customer service and voice a concern. Not the dealership customer service, the big company one. The greased wheel just keeps rolling, but a lout squeaky one gets attention.

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