How far off the dealers sticker price can I expect a actually pay for a new car?
Here is some information on the subject. http://www.bankrate.com/finance/auto/secrets-of-a-new-car- price-sticker-1.aspx
Having been a salesperson at Mercedes: There is approx a 5-7% margin between factory msrp and dealer invoice. The factory provides the dealer with an additional 5% bonus holdback ONLY IF certain volumes are met. At model year there may be incentives to clear inventory - usually $2000+/- or a lease incentive. If you are a USAA member there is an automatic discount of several thousand $; A $500 discount also for certain frequent flyer members......
Also - discounts are NOT applied to transportation costs OR gas guzzler fees.
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