Toyota RAV4 vs Volvo XC90

That’s not surprising, considering how people have adopted SUVs of every size as their favorite kind of vehicle. Back in the mid-1990s, the original RAV4 (Recreational Activity Vehicle with 4WD) ushered in the era of the crossover. Almost 30 years later, the 2024 Toyota RAV4 helps to set standards in its segment, available with gas, hybrid, and plug-in hybrid drivetrains in trim levels ranging from basic or sporty to rugged or upscale.

Verdict: Last redesigned in 2019, the current-generation RAV4 is nearing the end of its run. But if you’re looking for a dependable, roomy, and practical compact SUV, a 2024 RAV4 will serve you well for a long time to come.

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When the current-generation XC90 went on sale nearly a decade ago, it marked the Swedish automaker’s pivot from its boxy and boring past to a future defined by design, quality, and technology. Volvo used the XC90’s blueprint throughout its lineup of cars, SUVs, and wagons, building a bridge to its electrified future. Has it overstayed its welcome? Perhaps, and it carries over this year without changes. But having spent a week driving the 2024 XC90 Recharge T8 plug-in hybrid, it remains an appealing choice in the luxury SUV segment.

Verdict: Beautifully styled, inside and out, and offering a range of powertrains that includes a plug-in hybrid variant, the 2024 Volvo XC90 stands out in its field. However, it commands a steep price tag, and its safety tech isn’t as innovative as what you’ll find in some rival SUVs.