Toyota RAV4 vs Volvo XC90

The sixth-generation Toyota RAV4 now comes with more choice, including three distinct design themes, three powertrain and drivetrain options, and seven trim levels. It has a hybrid drivetrain as standard, offering a claimed 44 mpg combined, along with more standard features, a quicker operating system, and improvements across the board to bolster its bestselling position.

Verdict: The good gets better, but the RAV4's lineup is confusing enough to need a Venn diagram.

Volvo has had plenty of news this year, most recently with the introduction of the all-new, fully electric 2025 EX90. But that doesn’t mean the automaker is content to let its stalwart top sellers run on autopilot.

The second-generation XC90 gets its second substantial refresh for the 2025 model year. It’s still offered in Core, Plus, and Ultra trims and with a choice of mild-hybrid and plug-in hybrid powertrains, but Volvo has upped the ante. The midsize three-row gets updated styling, materials, and feature offerings, as well as some mechanical tweaks that aim to improve ride comfort and handling. We had the opportunity to experience the T8 and the B5 powertrains, both in Ultra trim, on a Volvo drive program in Europe.

Verdict: The Volvo XC90 was already quite a good vehicle. It’s earned its position as Volvo’s flagship SUV with oft-praised style and substance. For 2025, it has been made even better.