Genesis GV70 vs Volvo XC90

Volvo has had plenty of news this year, most recently with the introduction of the all-new, fully electric 2025 EX90. But that doesn’t mean the automaker is content to let its stalwart top sellers run on autopilot.

The second-generation XC90 gets its second substantial refresh for the 2025 model year. It’s still offered in Core, Plus, and Ultra trims and with a choice of mild-hybrid and plug-in hybrid powertrains, but Volvo has upped the ante. The midsize three-row gets updated styling, materials, and feature offerings, as well as some mechanical tweaks that aim to improve ride comfort and handling. We had the opportunity to experience the T8 and the B5 powertrains, both in Ultra trim, on a Volvo drive program in Europe.

Verdict: The Volvo XC90 was already quite a good vehicle. It’s earned its position as Volvo’s flagship SUV with oft-praised style and substance. For 2025, it has been made even better.

There are some subtle alterations to the GV70’s exterior, most notably to the grille and lighting clusters. To find the biggest changes for 2026, though, you’ll have to look inside to see the very wide OLED display that dominates the view from the driver’s seat. In addition to the massive infotainment panel, the software that powers the GV70’s abundant technology and safety packages has gone through a comprehensive upgrade.

Verdict: While we’d love to see Genesis push the styling envelope a little further—recent concepts like the X Gran Coupe and Equator show what the Korean brand’s stylists are capable of—the 2026 GV70 remains near the head of its class of compact luxury crossovers. The GV70 is Genesis’ most popular model and represented 35% of total Genesis sales in the United States last year. Expect that trend to continue for the foreseeable future.