Toyota RAV4 vs Mazda CX-90

The sixth-generation Toyota RAV4 now comes with more choice, including three distinct design themes, three powertrain and drivetrain options, and seven trim levels. It has a hybrid drivetrain as standard, offering a claimed 44 mpg combined, along with more standard features, a quicker operating system, and improvements across the board to bolster its bestselling position.

Verdict: The good gets better, but the RAV4's lineup is confusing enough to need a Venn diagram.

Available with a turbocharged inline six-cylinder engine or as a plug-in hybrid, the CX-90’s powertrains are unique in a segment where turbocharged four-cylinder, V6, and hybrid drivetrains are common. Additionally, the 2025 Mazda CX-90 doesn’t have a touchscreen for the native Mazda Connect infotainment functions, a conversational digital voice assistant, or a hands-free driving-assistance system. Mazda also sets the cabin back on the platform, reducing passenger and cargo space. However, the stylish 2025 CX-90 is entertaining to drive.

Verdict: Can the CX-90’s elegant design, premium interior, unusual powertrains, enjoyable driving dynamics, and impressive safety ratings ensure competitiveness in a family-size SUV segment where the Ford Explorer, Honda Pilot, and Kia Telluride dominate? With more attention to detail and better technology, this Mazda SUV could lead instead of follow.