Toyota Prius vs BMW 3 Series

One is a luxury sports sedan, the other is a mass-market hybrid. However, according to CarGurus experts, the 2023 BMW 3 Series receives a rating of 9 out of 10, just like the 2023 Toyota Prius. The BMW 3 Series has a rich history, with the current model boasting a sleek design that has been subtly refreshed for 2023. The front grille and headlights have been updated, giving it a sporty yet elegant look. The interior of the 3 Series exudes luxury with the new BMW iDrive 8 system and a driver-centric cockpit design. On the other hand, the 2023 Toyota Prius has undergone a complete makeover, boasting a futuristic and sleek exterior. It offers a spacious cabin with top-notch materials and a solid feel on the road.

Carrying over from previous models, the 2023 BMW 3 Series is offered with various powertrains, including a twin-turbo engine for the 330i and 330e models, and a more powerful twin-turbo engine for the M340i. The 330i provides solid performance with a blend of power and efficiency, while the M340i offers a sportier driving experience. In comparison, the 2023 Toyota Prius features a new 2.0-liter engine paired with an electric motor, delivering improved acceleration and a more engaging driving experience. The Prius now accelerates from 0-60 mph in a quicker time compared to its predecessor, but it’s still nothing compared to the BMW when it comes to outright speed and handling.

In terms of passenger and cargo space, the 2023 BMW 3 Series offers ample room for average-sized adults, with a cargo capacity of 17 cubic feet. The interior is well-designed with quality materials and comfortable seating. Additionally, the 3 Series provides various storage compartments and optional luxury features for added convenience. On the other hand, the 2023 Toyota Prius offers a slightly smaller interior but boasts increased legroom. It also provides a decent amount of cargo space of between 20 and 24 cubic feet depending on model, although slightly less than the previous model.

The 2023 BMW 3 Series comes equipped with the latest BMW iDrive 8 system, featuring a curved display and intuitive controls. The system offers a range of tech features, including wireless device charging, premium sound systems, and over-the-air updates. In comparison, the 2023 Toyota Prius offers a user-friendly touchscreen infotainment system with standard Apple CarPlay and Android Auto. It also includes a suite of advanced safety features and connectivity options.

Both the 2023 BMW 3 Series and Toyota Prius prioritize safety, with the BMW earning a five-star crash safety rating from the NHTSA and the Toyota offering Toyota Safety Sense 3.0 as standard on all trims. The BMW provides a range of active safety features and driver assistance systems, while the Toyota includes features like adaptive cruise control and lane-keeping assist to enhance safety on the road.

Pricing for the 2023 BMW 3 Series starts at $42,300 for the base model, with additional features and packages increasing the final price. In comparison, the 2023 Toyota Prius starts at $28,545 for the base model, with higher trims offering more features at a higher price point. The Prius offers good value for the features it provides, while the BMW caters to those seeking a blend of performance and luxury.