Toyota Prius vs Kia K5

After decades of being the frumpy leader of the fuel-efficiency movement, the Prius emerges as one of the better-looking new cars to hit the market recently. This fifth-generation revelation in looks is then backed up by a huge jump in power without sacrificing any of the fuel-sipping ways of the earlier model. Add in impressive standard safety features and a reasonable suite of interior tech and comfort goodies, and you have an impressive hatchback that just now happens to be a hybrid.

Search for a Toyota Prius on CarGurus

If you can overlook the real-world fuel economy and unimpressive crash-test ratings, then a 2024 Kia K5 is a steal of an automobile. (Don’t worry, it has an engine immobilizer system to prevent theft.) It comes in LXS, GT-Line, EX, and GT trim levels, and the only change for 2024 is standard heated seats for the GT-Line trim. Turbocharging is standard, and you can get all-wheel drive if you live where the sun often doesn’t shine.

Verdict: It’s a shame Kia doesn’t offer the K5 with a hybrid powertrain, and its performance in new, tougher-to-pass crash tests is worrisome. But there is no doubt the 2024 Kia K5 is a stylish, comfortable, enjoyable, and technologically advanced midsize car. And the price is undeniably nice.