Toyota Highlander Hybrid vs Hyundai Kona
Overview | |
MSRP$40,620 | MSRP$24,250 |
Listings3552 | Listings9736 |
Ratings & Reviews | |
User Reviews | User Reviews |
Expert reviews5.7 out of 10 | Expert reviews8.3 out of 10 |
Pros
Cons
| Pros
Cons
|
Reviews SummaryThe Highlander Hybrid's popularity is understandable, given the midsize, three-row crossover's impressive EPA fuel economy rating and accessible base price. However, generally speaking, the 2023 Toyota Highlander is not what it should be, and specifically, the Highlander Hybrid doesn’t meet efficiency expectations. Unfortunately, this Toyota faces few rivals, and only one of them costs less. But the Kia Sorento Hybrid and Plug-in Hybrid models are worthy alternatives. | |
Reviews SummaryThe previous-generation Hyundai Kona debuted for 2018 and got an electric counterpart when the Kona EV hit the market the following year. Hyundai's subcompact SUV got a refresh for 2022, which also saw the addition of the hot-hatch Kona N to the stable. Now, the Kona kicks off a whole new generation, with a new look, new tech, and, naturally, a new price tag to match. In a crowded segment, do the new features match—or perhaps even exceed—the added cost? | |
No video found | |
Popular Features & Specs | |
Engine2.5L 243 hp I4 Hybrid | Engine2.0L 147 hp I4 |
DrivetrainFWD | DrivetrainFWD |
Seating Capacity8 | Seating Capacity5 |
Horsepower | Horsepower147 hp @ 6200 rpm |
EV Battery Capacity1.9 kWh | EV Battery Capacity |
MPG City36 | MPG City29 |
MPG Highway35 | MPG Highway34 |
Engine | |
Engine Name2.5L 243 hp I4 Hybrid | Engine Name2.0L 147 hp I4 |
Torque | Torque132 lb-ft @ 4500 rpm |
Horsepower | Horsepower147 hp @ 6200 rpm |
DrivetrainFWD | DrivetrainFWD |
Fuel Economy | |
EV Battery Capacity1.9 kWh | EV Battery Capacity |
MPG City36 | MPG City29 |
MPG Highway35 | MPG Highway34 |
Interior | |
Seating Capacity8 | Seating Capacity5 |
Key Features | |
Navigation System | Navigation SystemStandard |
Safety | |
Front Crash Overall4 | Front Crash Overall4 |
Side Crash Overall5 | Side Crash Overall5 |
Dimensions & Capacity | |
Cargo Space16.0 cu ft | Cargo Space25.5 cu ft |
Curb Weight4330 lbs | Curb Weight3005 lbs |
Height68.1 in | Height62.2 in |
Length194.9 in | Length171.3 in |
Width76.0 in | Width71.9 in |
Wheelbase112.2 in | Wheelbase104.7 in |
Maximum Payload1495 lbs | Maximum Payload1085 lbs |
Number of doors4 | Number of doors4 |
Maximum Towing Capacity3500 lbs | Maximum Towing Capacity |
Overview | ||
MSRP | $40,620 | $24,250 |
Listings | ||
Ratings & Reviews | ||
User reviews | ||
Expert reviews | 5.7 out of 10Read full review | 8.3 out of 10Read full review |
Pros & cons | Pros
Cons
| Pros
Cons
|
Summary | The Highlander Hybrid's popularity is understandable, given the midsize, three-row crossover's impressive EPA fuel economy rating and accessible base price. However, generally speaking, the 2023 Toyota Highlander is not what it should be, and specifically, the Highlander Hybrid doesn’t meet efficiency expectations. Unfortunately, this Toyota faces few rivals, and only one of them costs less. But the Kia Sorento Hybrid and Plug-in Hybrid models are worthy alternatives. | The previous-generation Hyundai Kona debuted for 2018 and got an electric counterpart when the Kona EV hit the market the following year. Hyundai's subcompact SUV got a refresh for 2022, which also saw the addition of the hot-hatch Kona N to the stable. Now, the Kona kicks off a whole new generation, with a new look, new tech, and, naturally, a new price tag to match. In a crowded segment, do the new features match—or perhaps even exceed—the added cost? |
Video | No video found | |
Popular Features & Specs | ||
Engine | 2.5L 243 hp I4 Hybrid | 2.0L 147 hp I4 |
Drivetrain | FWD | FWD |
Seating Capacity | 8 | 5 |
Horsepower | 147 hp @ 6200 rpm | |
EV Battery Capacity | 1.9 kWh | |
MPG City | 36 | 29 |
MPG Highway | 35 | 34 |
Engine | ||
Engine Name | 2.5L 243 hp I4 Hybrid | 2.0L 147 hp I4 |
Torque | 132 lb-ft @ 4500 rpm | |
Horsepower | 147 hp @ 6200 rpm | |
Drivetrain | FWD | FWD |
Fuel Economy | ||
EV Battery Capacity | 1.9 kWh | |
MPG City | 36 | 29 |
MPG Highway | 35 | 34 |
Interior | ||
Seating Capacity | 8 | 5 |
Key Features | ||
Navigation System | Standard | |
Safety | ||
Front Crash Overall | 4 | 4 |
Side Crash Overall | 5 | 5 |
Dimensions & Capacity | ||
Cargo Space | 16.0 cu ft | 25.5 cu ft |
Curb Weight | 4330 lbs | 3005 lbs |
Height | 68.1 in | 62.2 in |
Length | 194.9 in | 171.3 in |
Width | 76.0 in | 71.9 in |
Wheelbase | 112.2 in | 104.7 in |
Maximum Payload | 1495 lbs | 1085 lbs |
Number of doors | 4 | 4 |
Maximum Towing Capacity | 3500 lbs | |
The 2023 Toyota Highlander Hybrid was available starting at $41,995, including the destination charge, for the base LE trim with front-wheel drive. Buyers could upgrade to higher trims like XLE, Bronze Edition, Limited, and Platinum, with all-wheel drive as an optional feature. The test vehicle arrived in the top Platinum trim with AWD, priced at $54,718. Changes for 2023 were minimal, with a new Cypress Green paint color and standard power-folding exterior mirrors for Limited and Platinum trims. The Highlander Hybrid's design was considered over-styled, with exaggerated forms and a lack of subtlety both inside and out. The interior, despite being quiet on the road, was criticized for its mismatched textures, lack of quality feel, and visually overwhelming dashboard.
The 2024 Hyundai Kona was designed with an electric vehicle aesthetic, featuring a grille similar to the Ioniq 5 and a "seamless horizon" styling with a single LED headlight. Despite being nearly 6 inches longer than its predecessor, the Kona retained a recognizable silhouette with new design elements like the creased "parametric surface" on the doors and substantial black body cladding. The Kona lineup came standard with LED lighting and offered 17-inch wheels, with larger options for higher trims. Inside, the Kona's cabin was updated with a driver-oriented center stack, a relocated gear shift, and a curved display housing both driver-information and infotainment screens. The interior updates aimed to create a more refined and spacious environment.


The 2023 Toyota Highlander Hybrid combined a 2.5-liter Atkinson-cycle four-cylinder engine with two electric motor-generators, producing a total of 243 horsepower. The AWD version included a third electric motor for the rear wheels. Despite its powertrain, the Highlander Hybrid struggled with high-speed passing and towing, with a maximum towing capacity of 3,500 pounds. The SUV offered Eco, Normal, and Sport driving modes, with an additional Trail mode for AWD models. The Highlander Hybrid prioritized fuel economy, featuring a Predictive Efficient Drive system, though it fell short of its EPA rating, achieving only 28.7 mpg on the evaluation loop. The driving experience was described as uninspiring, with soft suspension and a CVT that lacked engagement.
The 2024 Hyundai Kona retained its predecessor's engine lineup, with a 2.0-liter four-cylinder for SE and SEL trims and a turbocharged 1.6-liter four-cylinder for N-Line and Limited trims. The base engine produced 147 horsepower, while the turbo offered 190 horsepower. The Kona switched to an eight-speed automatic transmission, with paddle shifters available on higher trims. During the test drive, the Kona Limited and N-Line demonstrated intuitive steering and nimble handling, though acceleration was modest even with the turbo. The Kona offered FWD as standard, with AWD available for an additional cost, impacting fuel economy slightly.
The 2023 Toyota Highlander Hybrid was designed to accommodate seven or eight passengers, though the third-row seat was best suited for occasional use. The interior featured three-zone automatic climate control, heated and ventilated front seats, and heated second-row captain's chairs. The front seats offered power adjustment, but the driver's seat lacked sufficient thigh support. The second-row captain's chairs provided comfort and flexibility, while the third row was cramped and uncomfortable for adults. The Highlander offered 16 cubic feet of cargo space behind the third row, expanding to 84.3 cubic feet with the second-row seats folded. Storage solutions were criticized for their complexity and lack of lining.
The 2024 Hyundai Kona benefited from increased rear-seat legroom and headroom, with 38.2 inches of legroom and 38.3 inches of headroom. Cargo capacity improved significantly, offering 25.5 cubic feet with the rear seats up and 63.7 cubic feet with them folded. The Kona Limited featured a power hands-free liftgate for easy access. Interior storage included a handy shelf on the dashboard and a wireless charging pad with a guardrail. The Kona offered cloth seats on lower trims and a leather/suede combination for higher trims, with ventilated front seats and a heated steering wheel standard on the Limited trim.
The 2023 Toyota Highlander Hybrid introduced new technology, including a 12.3-inch digital instrumentation display on upper trims, though the controls were not intuitive. The infotainment system featured an 8.0-inch or 12.3-inch touchscreen, depending on the trim, with wireless Apple CarPlay and Android Auto, HD Radio, and SiriusXM. Connected services included Wi-Fi Connect, Remote Connect, and Drive Connect, offering features like natural voice recognition and cloud-based navigation. The test vehicle also had a head-up display and an 11-speaker JBL sound system, though the graphics on the infotainment screen lacked contrast.
The 2024 Hyundai Kona came standard with a 12.3-inch infotainment touchscreen, with wireless Apple CarPlay and Android Auto promised via an OTA update for higher trims. The Kona featured wireless device charging, a Wi-Fi hotspot, and a Bose stereo system. Dual 12.3-inch screens were available with the Convenience Package and higher trims, providing a panoramic view. Hyundai's Bluelink connected services were standard, with a subscription included for the vehicle's life.
The 2023 Toyota Highlander Hybrid was equipped with Toyota Safety Sense 2.5+, offering adaptive cruise control, forward collision warning, automatic emergency braking, lane-keeping assist, and more. Hybrids included blind-spot monitoring and rear cross-traffic alert, with additional parking sensors and a surround-view camera on higher trims. The ADAS performed well in most situations, though it struggled with certain road conditions. The Highlander Hybrid received excellent crash-test ratings from the IIHS and NHTSA.
The 2024 Hyundai Kona featured standard safety technologies like Safe Exit Warning, blind-spot collision avoidance, and rear cross-traffic collision avoidance. High-beam assist was standard, with adaptive cruise control on higher trims. The Limited trim included a Surround View Monitor and blind-spot view monitor. Hyundai's Highway Driving Assist suite provided smooth lane-keep assist, though it required some user adjustment on backroads.
CarGurus highlights

According to CarGurus experts, the overall rating for the 2023 Toyota Highlander Hybrid is 5.7 out of 10, while the 2024 Hyundai Kona scores 8.3 out of 10. Based on these ratings, the 2024 Hyundai Kona is the recommended choice, offering a more engaging driving experience, advanced technology, and improved interior space.
Choose the 2023 Toyota Highlander Hybrid if:
- You need a family-sized SUV with seating for up to eight passengers.
- You prioritize a quiet and comfortable ride for city and suburban driving.
- You value Toyota's reputation for reliability and safety.
Choose the 2024 Hyundai Kona if:
- You want a compact SUV with a modern design and increased interior space.
- You appreciate advanced technology features and connectivity options.
- You seek a vehicle with nimble handling and intuitive steering.
CarGurus highlights

According to CarGurus experts, the overall rating for the 2023 Toyota Highlander Hybrid is 5.7 out of 10, while the 2024 Hyundai Kona scores 8.3 out of 10. Based on these ratings, the 2024 Hyundai Kona is the recommended choice, offering a more engaging driving experience, advanced technology, and improved interior space.
Choose the 2023 Toyota Highlander Hybrid if:
Shop Now- You need a family-sized SUV with seating for up to eight passengers.
- You prioritize a quiet and comfortable ride for city and suburban driving.
- You value Toyota's reputation for reliability and safety.
Choose the 2024 Hyundai Kona if:
Shop Now- You want a compact SUV with a modern design and increased interior space.
- You appreciate advanced technology features and connectivity options.
- You seek a vehicle with nimble handling and intuitive steering.

By: CarGurus + AI
At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.







































