Lincoln Aviator vs Hyundai Kona

In the midsize, three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet, starting in 2025, this Lincoln simultaneously contains some of the most advanced technology of any of its rivals. Fresh styling and new thematic packages are also available; however, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.

That there are no major changes beyond a couple of new trim levels for the 2025 Hyundai Kona is neither a surprise nor a bad thing. Not a surprise because this second-generation model only made its debut one year ago, making it too soon to expect any major updates. And not a bad thing because, frankly, this second-generation Kona was already a great subcompact SUV.

Time does not stand still, however, particularly when it comes to crossovers, so it’s time to find out how the Kona performs one year on, and whether it continues to deliver value in an increasingly busy part of the market.