Land Rover Range Rover Sport vs Genesis GV70

A base-model Range Rover Sport costs about the same as a mid-tier trim of any other midsize luxury SUV. Land Rover plays in the big leagues, which require a minimum of $85,000 or a lease payment approaching $2,000 per month. Even with such immense outlays, the Range Rover Sport is Land Rover's second most-popular model in the U.S. and far surpasses the Velar, the Evoque, and the Discovery. This is the lens from which we evaluate the Range Rover Sport. The particular 2026 model we tested—the SV Carbon—is also the fastest, most extreme vehicle the company has ever made, providing further context for its roughly $200,000 MSRP. At that price, the choices narrow to a new Porsche Cayenne Turbo, or a lightly-used Aston Martin DBX or Lamborghini Urus.

Verdict: Anywhere it goes, the Range Rover Sport is at the top of its class.

There are some subtle alterations to the GV70’s exterior, most notably to the grille and lighting clusters. To find the biggest changes for 2026, though, you’ll have to look inside to see the very wide OLED display that dominates the view from the driver’s seat. In addition to the massive infotainment panel, the software that powers the GV70’s abundant technology and safety packages has gone through a comprehensive upgrade.

Verdict: While we’d love to see Genesis push the styling envelope a little further—recent concepts like the X Gran Coupe and Equator show what the Korean brand’s stylists are capable of—the 2026 GV70 remains near the head of its class of compact luxury crossovers. The GV70 is Genesis’ most popular model and represented 35% of total Genesis sales in the United States last year. Expect that trend to continue for the foreseeable future.