Kia Sportage vs Mazda CX-50

No model demonstrates Kia’s growth like the Sportage compact crossover SUV. The nameplate has been around since Kia’s early days in the United States, and has evolved into a true rival for popular crossovers like the Honda CR-V, Subaru Forester, and Toyota RAV4. The current-generation Sportage was introduced for the 2023 model year; it gets revised styling for 2026.

Verdict: The refreshed Sportage arrives with the competent execution we’ve come to expect from Kia, but the X-Pro Prestige model doesn’t live up to the brand’s reputation for value.

The 2025 Mazda CX-50 is one of two compact SUVs in the automaker's portfolio, sitting below the bigger Mazda CX-90 and Mazda CX-70 and above the CX-30 compact crossover in the automaker’s lineup. It joined the existing Mazda CX-5 in 2023 rather than replacing it, which was an odd decision considering their similarities. Nevertheless, just like the Mazda3 sedan and hatchback and the MX-5 Miata sports car, they're the fun yet refined choice in the class. The 2025 Mazda CX-50's new hybrid powertrain adds fuel efficiency to the mix, giving it an edge over its CX-5 sibling.

Verdict: The 2025 Mazda CX-50 Hybrid brings a potent yet efficient powertrain to an already sporty SUV. Combined with attractive styling and a near-luxury interior, it would be hard to beat if it weren't for its limited passenger and cargo space.