Kia Sportage vs BMW X3

No model demonstrates Kia’s growth like the Sportage compact crossover SUV. The nameplate has been around since Kia’s early days in the United States, and has evolved into a true rival for popular crossovers like the Honda CR-V, Subaru Forester, and Toyota RAV4. The current-generation Sportage was introduced for the 2023 model year; it gets revised styling for 2026.

Verdict: The refreshed Sportage arrives with the competent execution we’ve come to expect from Kia, but the X-Pro Prestige model doesn’t live up to the brand’s reputation for value.

BMW offers the 2026 X3 in two flavors: 30 xDrive and M50. The latter is tuned for performance, but the base X3 30 xDrive is so good that you might be happy trading the M50’s outright speed and sheer capability for significant savings. BMW redesigned this compact luxury crossover in 2025, and the only tweaks for 2026 make the base model look and feel a little more upscale inside.

Verdict: For this review, we evaluated the BMW X3 M50. It was terrific, but with a sticker price more than $15,000 higher than the rewarding X3 30 xDrive, it’s hard to justify the extra money.