Ford Bronco vs Genesis GV70

Unlike some SUVs that only look like they were designed to excel in the dirt, the 2025 Ford Bronco delivers the goods. It’s more comfortable on streets and highways than the Jeep Wrangler and it offers buyers a wide range of variants to choose from.

Verdict: Buyers would do well to consider carefully how they plan to use their car day in and day out before making the decision to buy a new Bronco. While the 2025 Bronco is an extremely fun beast that’s a blast to play with on-road and off, it requires some serious compromises to use as a daily driver, and it's hardly a bargain.

There are some subtle alterations to the GV70’s exterior, most notably to the grille and lighting clusters. To find the biggest changes for 2026, though, you’ll have to look inside to see the very wide OLED display that dominates the view from the driver’s seat. In addition to the massive infotainment panel, the software that powers the GV70’s abundant technology and safety packages has gone through a comprehensive upgrade.

Verdict: While we’d love to see Genesis push the styling envelope a little further—recent concepts like the X Gran Coupe and Equator show what the Korean brand’s stylists are capable of—the 2026 GV70 remains near the head of its class of compact luxury crossovers. The GV70 is Genesis’ most popular model and represented 35% of total Genesis sales in the United States last year. Expect that trend to continue for the foreseeable future.