BMW X5 vs Lincoln Aviator

The 2025 BMW X5 is the automaker’s midsize luxury SUV, positioned between the X3 and X7, and alongside the coupe-like X6. That puts it in a well-populated segment alongside SUVs like the Acura MDX, Audi Q7, Genesis GV80, Land Rover Range Rover Sport, Lexus RX, Mercedes-Benz GLE-Class, Porsche Cayenne, and Volvo XC90. Following a substantial update for the 2024 model year, the X5 celebrates its 25th anniversary with a limited-edition model, but receives no other changes.

Verdict: The latest version of the X5 isn’t the best value, but it explains this SUV’s longevity.

In the midsize, three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet, starting in 2025, this Lincoln simultaneously contains some of the most advanced technology of any of its rivals. Fresh styling and new thematic packages are also available; however, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.