2023 Volvo XC40 vs 2022 Genesis GV70

Hyundai’s Genesis luxury brand has only been around for about five years, but it’s progressed so much in that time it seems like much longer than that. Genesis has quickly gone from selling two repurposed Hyundai sedans to fielding a full lineup of luxury cars and creating a distinct identity through bold design.

The 2022 Genesis GV70 is the brand’s latest effort. Not to be confused with the Genesis G70 sedan, the GV70 is a crossover SUV positioned below the recently-launched Genesis GV80 in size and price, meaning it competes with the Acura RDX, Audi Q5, BMW X3, Mercedes-Benz GLC-Class, Volvo XC60, and numerous other small luxury SUVs. As with the larger GV80 and the Genesis sedans, the challenge for the GV70 will be convincing new-car buyers to abandon familiar nameplates for something they might not have heard of.

The GV70 launches with a 2.5-liter turbocharged four-cylinder engine and optional 3.5-liter twin-turbocharged V6. The four-cylinder is available with Standard, Select, Advanced, and Sport Prestige trim levels, while the V6 engine is available with all trim levels except the Select. Our test car was a GV70 3.5T, a range-topping AWD Sport Prestige model with the 3.5-liter V6.

In Volvo speak, “40” denotes an entry-level model. While the Swedish automaker no longer rosters the S40 sedan or V40 wagon in the United States, the XC40 subcompact crossover remains to compete with the likes of the Audi Q3, BMW X1, Lexus UX, and Mercedes-Benz GLA-Class for aspiring luxury-car owners’ dollars.

The XC40 was unveiled in 2017, arriving in the U.S. as a 2019 model, and hasn’t undergone a redesign since. An all-electric Volvo XC40 Recharge variant joined the lineup as a 2021 model. Volvo’s other current EV, the C40 Recharge, is also broadly similar to the XC40 models, but with a coupe-like body style.

For 2023, Volvo gave the XC40 several notable updates, including new mild-hybrid powertrains, revised styling, and the Android-based infotainment system previously seen on the XC40 Recharge and other Volvo models.

The mild-hybrid lineup includes base Core, mid-level Plus, and top Ultimate trim levels, with B4 front-wheel drive (FWD) and B5 all-wheel drive (AWD) drivetrains. This Volvo XC40 review is based on the Ultimate trim in B5 AWD spec.