2020 Lincoln Aviator vs 2021 Volkswagen ID.4

The heyday for Lincoln was more than a half-century ago. Those postwar years of prosperity and optimism were the perfect time for cars like the Continental and others. They delivered comfort and luxury, wrapped in midcentury modern styling. Even as recently as the 1990s, Lincoln was still a popular brand, riding the SUV craze with its Navigator.

But after the turn of the century, Lincoln lost its ability to create new designs and looked inward and backward. Sure, retro-themed cars like the redesigned Mustang, PT Cruiser, and Chevy HHR had turned some heads, but none of those came from luxury brands. The BMWs and Mercedes of the world were all looking forward and pushing the envelope for contemporary automotive design. Meanwhile, Lincoln offered the MKX, which was based on the Ford Edge and featured ’66 Continental styling. Neat in a vacuum, but off-base compared to the modern luxury market.

This experimental phase with various retro looks coincided with the move to the MK-# alphabet-soup naming convention and big improvements in the Ford lineup, where top-end trims of the Fusion overlapped with an entry-level trim of the MKZ. The combination left Lincoln a confusing, anonymous afterthought in the modern luxury game.

But Lincoln is finally ready to change all that. It has a new cohesive design language, its focus is once again on luxury, and the three-letter naming convention that never meant anything to anyone other than Lincoln marketers is gone. The brand led with the 2017 Continental and 2018 Navigator, which are each impressive in their own right. But the company's lineup is growing and now includes the all-new 2020 Lincoln Aviator. Named after a luxury variant of the 2002-2005 Ford Explorer, this new Aviator is also based on the contemporary Explorer platform, but it's a luxury vehicle in its own right.

Much of the success of the Lincoln brand may hinge on this midsize, 3-row luxury SUV, so you need to consider its competition, such as the Audi Q7, Infiniti QX60, and all-new Cadillac XT6. Read on to learn if Lincoln’s take on luxury will stand out in a crowded competitive field.

The “Dieselgate” emissions scandal forced Volkswagen to double down on electric cars, and now we’re finally seeing the first result of that: the 2021 Volkswagen ID.4 electric crossover.

VW has made an electric car before, but its last attempt, the e-Golf, was built to satisfy emissions standards, not rack up sales. It was barely advertised, and it was sold only in certain states. That’s not the case with the ID.4, which will be available nationwide and will even be built in Tennessee starting in 2022. Volkswagen views the ID.4 as a rival not to other EVs, but to mainstream gasoline vehicles like the Honda CR-V and Toyota RAV4.

Being late to the party means there are already several other EVs trying to coax new-car buyers away from internal combustion, however. If you want a reasonably-priced EV, the Nissan Leaf, Hyundai Kona Electric, and Kia Niro EV already exist, and General Motors just announced the 2022 Chevrolet Bolt EUV—a new variant of the Chevy Bolt EV with a crossover body style similar to the Volkswagen.

We tested an ID.4 1st Edition, which commemorates the car’s launch, and an ID.4 PRO S with all-wheel drive (AWD). The 1st Edition is a limited-edition model that has already sold out, but it’s mechanically identical to the ID.4 Pro S AWD, albeit with power sent only to the rear wheels.