2020 Mazda CX-30 vs 2020 Lincoln Aviator

2020 Lincoln Aviator
2020 Lincoln Aviator
$51,100MSRP
Overview
Overview
OverviewShop Now
2020 Mazda CX-30
2020 Mazda CX-30
$21,900MSRP
Overview
Overview
OverviewShop Now
2020 Lincoln Aviator
$51,100MSRP
Overview
Overview
OverviewShop Now
2020 Mazda CX-30
$21,900MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP

$51,100

MSRP

$21,900

Listings

591

Listings

186

Ratings & Reviews

User Reviews
User Reviews

Expert reviews

8.2 out of 10

Expert reviews

7.7 out of 10

Pros

  • Stylish design

  • Comfortable

  • Multiple powertrain options

Cons

  • Poor ergonomic design

  • Cramped third row

Pros

  • Great safety ratings

Cons

  • The wheels are too shiny

2020 Lincoln Aviator Reviews Summary

The heyday for Lincoln was more than a half-century ago. Those postwar years of prosperity and optimism were the perfect time for cars like the Continental and others. They delivered comfort and luxury, wrapped in midcentury modern styling. Even as recently as the 1990s, Lincoln was still a popular brand, riding the SUV craze with its Navigator.

But after the turn of the century, Lincoln lost its ability to create new designs and looked inward and backward. Sure, retro-themed cars like the redesigned Mustang, PT Cruiser, and Chevy HHR had turned some heads, but none of those came from luxury brands. The BMWs and Mercedes of the world were all looking forward and pushing the envelope for contemporary automotive design. Meanwhile, Lincoln offered the MKX, which was based on the Ford Edge and featured ’66 Continental styling. Neat in a vacuum, but off-base compared to the modern luxury market.

This experimental phase with various retro looks coincided with the move to the MK-# alphabet-soup naming convention and big improvements in the Ford lineup, where top-end trims of the Fusion overlapped with an entry-level trim of the MKZ. The combination left Lincoln a confusing, anonymous afterthought in the modern luxury game.

But Lincoln is finally ready to change all that. It has a new cohesive design language, its focus is once again on luxury, and the three-letter naming convention that never meant anything to anyone other than Lincoln marketers is gone. The brand led with the 2017 Continental and 2018 Navigator, which are each impressive in their own right. But the company's lineup is growing and now includes the all-new 2020 Lincoln Aviator. Named after a luxury variant of the 2002-2005 Ford Explorer, this new Aviator is also based on the contemporary Explorer platform, but it's a luxury vehicle in its own right.

Much of the success of the Lincoln brand may hinge on this midsize, 3-row luxury SUV, so you need to consider its competition, such as the Audi Q7, Infiniti QX60, and all-new Cadillac XT6. Read on to learn if Lincoln’s take on luxury will stand out in a crowded competitive field.

2020 Mazda CX-30 Reviews Summary

Based on the Mazda3 platform, the 2020 Mazda CX-30 compact crossover offers two distinct advantages over the car on which it is based. The first is extra ground clearance for navigating snowstorms and light-difficulty trails. The second is easier entry and exit because the CX-30 sits higher off the ground. In exchange for these benefits, the CX-30 dilutes the brilliant design and driving dynamics for which the Mazda3 is revered. But it still looks and drives better than most of its competition.

Popular Features & Specs

Engine

3.0L 400 hp V6

Engine

2.5L 186 hp I4

Drive Train

RWD

Drive Train

FWD

Seating Capacity

7

Seating Capacity

5

Horsepower

Horsepower

186 hp @ 6000 rpm

MPG City

18

MPG City

25

MPG Highway

26

MPG Highway

33
2020 Lincoln Aviator
2020 Lincoln Aviator
$51,100MSRP
Overview
Overview
OverviewShop Now
2020 Mazda CX-30
2020 Mazda CX-30
$21,900MSRP
Overview
Overview
OverviewShop Now
2020 Lincoln Aviator
$51,100MSRP
Overview
Overview
OverviewShop Now
2020 Mazda CX-30
$21,900MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP
$51,100
$21,900
Listings

Ratings & Reviews

User reviews

4.5

4.3

Expert reviews

8.2 out of 10

Read full review

7.7 out of 10

Read full review
Pros & cons

Pros

  • Stylish design

  • Comfortable

  • Multiple powertrain options

Cons

  • Poor ergonomic design

  • Cramped third row

Pros

  • Great safety ratings

Cons

  • The wheels are too shiny

Summary

The heyday for Lincoln was more than a half-century ago. Those postwar years of prosperity and optimism were the perfect time for cars like the Continental and others. They delivered comfort and luxury, wrapped in midcentury modern styling. Even as recently as the 1990s, Lincoln was still a popular brand, riding the SUV craze with its Navigator.

But after the turn of the century, Lincoln lost its ability to create new designs and looked inward and backward. Sure, retro-themed cars like the redesigned Mustang, PT Cruiser, and Chevy HHR had turned some heads, but none of those came from luxury brands. The BMWs and Mercedes of the world were all looking forward and pushing the envelope for contemporary automotive design. Meanwhile, Lincoln offered the MKX, which was based on the Ford Edge and featured ’66 Continental styling. Neat in a vacuum, but off-base compared to the modern luxury market.

This experimental phase with various retro looks coincided with the move to the MK-# alphabet-soup naming convention and big improvements in the Ford lineup, where top-end trims of the Fusion overlapped with an entry-level trim of the MKZ. The combination left Lincoln a confusing, anonymous afterthought in the modern luxury game.

But Lincoln is finally ready to change all that. It has a new cohesive design language, its focus is once again on luxury, and the three-letter naming convention that never meant anything to anyone other than Lincoln marketers is gone. The brand led with the 2017 Continental and 2018 Navigator, which are each impressive in their own right. But the company's lineup is growing and now includes the all-new 2020 Lincoln Aviator. Named after a luxury variant of the 2002-2005 Ford Explorer, this new Aviator is also based on the contemporary Explorer platform, but it's a luxury vehicle in its own right.

Much of the success of the Lincoln brand may hinge on this midsize, 3-row luxury SUV, so you need to consider its competition, such as the Audi Q7, Infiniti QX60, and all-new Cadillac XT6. Read on to learn if Lincoln’s take on luxury will stand out in a crowded competitive field.

Based on the Mazda3 platform, the 2020 Mazda CX-30 compact crossover offers two distinct advantages over the car on which it is based. The first is extra ground clearance for navigating snowstorms and light-difficulty trails. The second is easier entry and exit because the CX-30 sits higher off the ground. In exchange for these benefits, the CX-30 dilutes the brilliant design and driving dynamics for which the Mazda3 is revered. But it still looks and drives better than most of its competition.
Video

Popular Features & Specs

Engine
3.0L 400 hp V6
2.5L 186 hp I4
Drive Train
RWD
FWD
Seating Capacity
7
5
Horsepower
186 hp @ 6000 rpm
MPG City
18
25
MPG Highway
26
33
Look and feel

2020 Lincoln Aviator

9/10

2020 Mazda CX-30

8/10

The 2020 Lincoln Aviator was positioned between the larger Navigator and the smaller MKC, which was later replaced by the Corsair. Lincoln's shift from alphanumeric names to real vehicle names signaled a move away from mimicking imports, and the Aviator exemplified this with its cohesive design language. The SUV featured elegant headlights and a prominent chrome grille, with a slightly tapered roofline that lent it an elongated, almost nautical appearance. Inside, the Aviator's cabin boasted a flowing design with soft-touch materials and selective brightwork, evoking a sense of understated luxury. The seats were both elegant and robust, with a piano-key design for the shifter buttons, hinting at a return to Golden Age luxury without overcommitting to the theme.

The 2020 Mazda CX-30, despite its excessive gray plastic cladding, offered a generally appealing design, especially in its interior. The cladding made the 18-inch wheels appear small, but the overall styling was commendable. Inside, the CX-30's cabin was upscale and elegant above the midpoint, with soft padding on the center console and door armrests. The driving position was excellent, with large, simple analog gauges for easy reference. However, below the midpoint, hard plastics were prevalent, reflecting the vehicle's price point. The CX-30's interior was comfortable yet snug, with limited rear legroom and cargo space, making it more suitable for younger passengers and shorter trips.

Picture of 2020 Lincoln Aviator
Picture of 2020 Lincoln Aviator
Performance

2020 Lincoln Aviator

8/10

2020 Mazda CX-30

6/10

The 2020 Lincoln Aviator came standard with a twin-turbocharged 3.0-liter V6 engine, producing 400 horsepower and 415 pound-feet of torque. This engine was part of the same family used in the Explorer, Expedition, and Ford F-150. The Grand Touring trim elevated performance by combining the V6 with a 100-hp electric motor, resulting in a total output of 494 hp and 630 lb-ft of torque. Both powertrains utilized a 10-speed automatic transmission, with the base V6 offering rear-wheel or all-wheel drive, while the plug-in hybrid was exclusively AWD. The Aviator's acceleration was impressive, achieving 0-60 mph in about 4 seconds, and the hybrid system provided smooth, confident acceleration with improved fuel efficiency.

The 2020 Mazda CX-30 was powered by a 2.5-liter 4-cylinder engine, delivering 186 horsepower and 186 pound-feet of torque. While these figures were competitive, the CX-30's weight of 3,408 pounds and lack of a turbocharged option limited its performance, especially at higher altitudes. The 6-speed sport automatic transmission, however, was adept at maximizing the engine's potential, with paddle shifters available on the Premium trim. The CX-30's driving dynamics were satisfactory, with 8 inches of ground clearance and an optional AWD system with off-road traction assist. Despite its higher center of gravity and torsion beam axle rear suspension, the CX-30 ranked well among small SUVs for driving dynamics, though it couldn't match the sportiness of the Mazda3.

Form and function

2020 Lincoln Aviator

7/10

2020 Mazda CX-30

7/10

The 2020 Lincoln Aviator, with its three-row seating, competed with models like the Audi Q7 and Mercedes-Benz GLE. The optional second-row captain's chairs were highly praised, while the power-closing third row was more suitable for children on longer trips. With the second and third rows folded, the Aviator offered 77 cubic feet of cargo space, comparable to the Cadillac XT6. However, some controls, like the seat adjustments and door handles, were overly complicated, potentially confusing passengers. The door-release function, in particular, was unconventional, raising concerns about usability in emergency situations.

The 2020 Mazda CX-30 offered benefits like higher ground clearance and easier entry and exit compared to the Mazda3. Inside, the CX-30's cabin was upscale, with soft padding on the center console and door armrests. The driving position was excellent, with large, simple analog gauges. Cloth seating was standard, with simulated leather available on higher trims, and genuine leather on the Premium trim. The rear seat was cramped, with limited legroom, and cargo space was modest at 20.2 cubic feet behind the back seat and 45.2 cubic feet with the seat folded. These measurements were less than many competitors, aligning the CX-30 more with the subcompact segment.

Technology

2020 Lincoln Aviator

9/10

2020 Mazda CX-30

7/10

The 2020 Lincoln Aviator featured the Sync 3 infotainment system with a 10.1-inch touchscreen in a landscape layout, providing a user-friendly interface for Apple CarPlay and Android Auto. The fully digital instrument panel and head-up display offered a wealth of information in a minimalist manner, enhancing the driving experience.

The 2020 Mazda CX-30's technology package was practical, though the infotainment system had a steep learning curve. The 8.8-inch static display was integrated into the dashboard, avoiding a touchscreen to maintain driver focus. However, the controls were not always intuitive. Standard features included Bluetooth, HD Radio, and Mazda Connected Services, with Apple CarPlay and Android Auto available on Select trim and above. The Premium trim offered a 12-speaker Bose sound system and a head-up display.

Safety

2020 Lincoln Aviator

9/10

2020 Mazda CX-30

10/10

The 2020 Lincoln Aviator came equipped with a comprehensive suite of safety features, including front and side-impact airbags, traction control, and a tire pressure monitoring system. The Lincoln Co-Pilot360 suite added advanced driver-assistance systems like forward-collision avoidance, lane-departure warning, adaptive cruise control, and automatic high beams. Additional safety tech included blind-spot monitoring and a head-up display.

The 2020 Mazda CX-30 excelled in safety, with a robust list of standard advanced driving assistance systems and impressive crash-test ratings. Standard features included adaptive cruise control, forward collision warning, automatic emergency braking, lane departure warning, and lane-keeping assistance. The Select trim added blind-spot and rear cross-traffic warning systems, while the Premium trim offered adaptive front lights. The CX-30 received a 5-star rating from the NHTSA and a Top Safety Pick rating from the IIHS with Premium trim.

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2020 Lincoln Aviator is 8.2 out of 10, while the 2020 Mazda CX-30 scores 7.7 out of 10. Based on these ratings, the Lincoln Aviator is the recommended choice for those seeking a luxurious and powerful SUV with advanced features and a spacious interior.

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2020 Lincoln Aviator is 8.2 out of 10, while the 2020 Mazda CX-30 scores 7.7 out of 10. Based on these ratings, the Lincoln Aviator is the recommended choice for those seeking a luxurious and powerful SUV with advanced features and a spacious interior.

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By: CarGurus + AI

At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.

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