2020 Ford Escape vs 2021 Lincoln Aviator

In case you didn’t hear, Ford came out with an electric crossover, calling it the Mustang Mach-E. Ford could have called it something else, but the marketing department decided to leverage the famous Mustang name to capture headlines and, hopefully, shoppers. What should not be overlooked is the fact Ford chose to make its first-ever standalone electric vehicle a crossover.

This choice is a testament to how far the sport utility vehicle has come. Paired with Ford's decision to phase out sedans and hatchbacks, it's clear the company is putting all of its eggs into its trucks, SUVs, and crossovers. Suffice it to say, there is just a bit of pressure on the redesigned 2020 Ford Escape.

While the Escape has been around since 2000, it came into its own in 2013 when the “One Ford” philosophy was adopted, meaning that vehicles would be sold in multiple markets around the globe. As a result, the U.S. got Europe’s Ford Kuga, rebranded as the Escape—a high-tech, handsome, and surprisingly athletic small SUV.

So, with all this mind, the new Escape needs to not only be an improvement over the previous generation to compete against the rest of the compact crossover segment, it also needs to win over would-be sedan and hatchback customers. Can the 2020 Escape rise to the occasion?

Only a few years ago, Lincoln was in a confusing space. Confusing because many of its cars overlapped with the nicest trims of vehicles from parent company Ford. It was also confusing because of the alphanumeric vehicle names. But Lincoln has ended both of those trends. First, Lincoln has returned to real names for its vehicles, such as the Corsair and Nautilus (Cadillac, are you listening?!).

But what’s in a name? This rebranding would be moot without a compelling product. In this respect, the American luxury brand has delivered, highlighted by the 2021 Lincoln Aviator. This three-row midsize SUV boasts modern technology, potent drivetrain options, and creature comforts that you might sooner find in a high-end German luxury sedan. But this newfound quality comes with a steeper price tag. So is it worth consideration against the likes of the Audi Q7 and RX 350L? Read on to find out.