2019 Volvo XC40 vs 2020 Ford Escape

If any brand is experiencing a revival in terms of both form and function, it's Volvo. The Swedish automaker is experiencing a renaissance, delivering new cars that are not only breathtaking to look at inside and out, but that also provide fantastic technology, safety, and performance.

Volvo was once the Safety Brand, but with the advent of advanced safety technology, many other brands have caught up. Volvo has found its niche in high fashion, backed by continually improving safety technology that rivals the best in the world.

This recent trend started with the XC90 SUV and was followed by the V90 wagon. These are world-class vehicles, but they also fetch high prices.

Enter the 2019 Volvo XC40. It scales down much of what makes those high-end models so great, offering it in a (comparatively) more affordable subcompact SUV package. The XC40 offers ingenious cargo solutions, incredibly advanced technology, and even a new way to go about car ownership. Is that enough to make it stand out compared to other subcompact SUVs? Read on to find out.

In case you didn’t hear, Ford came out with an electric crossover, calling it the Mustang Mach-E. Ford could have called it something else, but the marketing department decided to leverage the famous Mustang name to capture headlines and, hopefully, shoppers. What should not be overlooked is the fact Ford chose to make its first-ever standalone electric vehicle a crossover.

This choice is a testament to how far the sport utility vehicle has come. Paired with Ford's decision to phase out sedans and hatchbacks, it's clear the company is putting all of its eggs into its trucks, SUVs, and crossovers. Suffice it to say, there is just a bit of pressure on the redesigned 2020 Ford Escape.

While the Escape has been around since 2000, it came into its own in 2013 when the “One Ford” philosophy was adopted, meaning that vehicles would be sold in multiple markets around the globe. As a result, the U.S. got Europe’s Ford Kuga, rebranded as the Escape—a high-tech, handsome, and surprisingly athletic small SUV.

So, with all this mind, the new Escape needs to not only be an improvement over the previous generation to compete against the rest of the compact crossover segment, it also needs to win over would-be sedan and hatchback customers. Can the 2020 Escape rise to the occasion?