2020 BMW 2 Series vs 2020 Mercedes-Benz C-Class

Luxury automakers have had a mixed track record with compact and subcompact vehicles. The angle is “a luxury car you can afford,” but corners are often cut, leaving you with a rather expensive small car that doesn’t live up to the badge on the hood.

That’s the conundrum of the new 2020 BMW 2 Series Gran Coupe. It's an entry-level subcompact sedan that competes with the Audi A3, Mercedes-Benz CLA-Class, and Mercedes-Benz A-Class. Consider BMW's past experience moving downmarket with the X1. The first generation of the subcompact SUV was underpowered, and unimpressive inside. Next time out, the X1 was far more competent. So what does that mean for the 2 Series Gran Coupe? It’s the smallest four-door car offered by BMW and has one of the brand’s lowest base prices. But the mere name 2 Series will draw a comparison to another car with the same name that is a favorite among BMW enthusiasts. Does that put it at a disadvantage? And does that matter, as BMW is hoping to attract new buyers—not aficionados—with the Gran Coupe?