2025 Toyota Highlander Hybrid Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Atlanta: The city of Atlanta, GA ($53,490) has the highest average price, likely reflecting strong demand and limited inventory.
• Lowest Prices in 2014 Models: The 2014 Highlander Hybrid is priced at $17,749, indicating significant depreciation for older models.
• Inventory Levels Impact Pricing: Cities like Miami (24 listings) and Dallas (33 listings) show lower average prices compared to cities with higher inventory, suggesting a correlation between supply and pricing.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is the Most Common Trim: With 620 listings, the XLE AWD trim is the most prevalent, indicating strong consumer preference for this configuration.
• Premium Pricing for Higher Trims: The Platinum AWD ($54,475 MSRP) is priced significantly higher than the base trims, reflecting its luxury features and higher demand.
• AWD Dominance: All trims listed are AWD, suggesting a market trend favoring all-wheel drive capabilities in this segment.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• New Models Command Premium Prices: The 2026 Highlander Hybrid is priced at $55,899, reflecting a 16.3% increase over its MSRP, indicating strong demand for the latest model.
• Significant Depreciation for Older Models: The 2016 Highlander Hybrid shows a steep decline, priced at $21,809, which is 54.4% below its original MSRP.
• Best Value in Recent Models: The 2022 model is priced at $36,462, only 7.5% below MSRP, making it a compelling option for buyers seeking value.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from July 2, 2026, CarGurus experts' opinions, and generative AI.