What does CarGurus do when a dealer misrepresents a car's trim so they can get a better value rating?


Asked by Dec 27, 2014 at 08:57 PM about the 2011 Ford Expedition King Ranch

Question type: Shopping & Pricing

This SUV is clearly not a King Ranch. It appears from the interior to be a standard XLT which list for several thousand dollars less. This dealer from the comments I read is committing fraud by misrepresenting the product..

2011 Expedition EL King Ranch viewed
Great Deal

$3,827 BELOW

Instant Market Value of $27,822

Price: $23,995 $348/mo

Mileage: 77,271

Location: Charlotte, NC 11 mi

Dealer rating: Listing Summary
Dealer's Price: $23,995
Location: Charlotte, NC ยท 11 miles away
Mileage: 77,271 miles
Transmission: Automatic
Exterior Color: Dark Blue Pearl Metallic
Interior Color: Charcoal Black/King Ranch(R) Red Leather Interior
Gas Mileage: 14 MPG City
20 MPG Highway
Engine: V8 Flex Fuel Vehicle
Seller: Dealer
VIN: 1FMJK1H52BEF26992
Stock #: A1-26992
Major Options: Leather Seats, Tow Package, Alloy Wheels
Dealer's Description: Read description

2 Answers


If you contacted them through cargurus you will get an email asking for you to review the dealership. You can also contact your Office of Consumer Affairs and file a complaint. Is it possible that the dealer made an honest mistake? While I'm not actively car shopping I sometimes browse ads for vehicles I like. One such vehicle is the Chevrolet Silverado. Many dealers, both here and on other sites, have LS trim levels listed as LT trim levels. The LTs are more expensive. I can tell by looking at the photos and since I know the difference between the two trim appointments I can spot the mistake. I doubt that all these dealers I've seen do this are trying to commit fraud. They just don't know what they have. I'm not saying that you're wrong about this. Just pointing out another possible answer. HTH. -Jim

2 out of 2 people think this is helpful.

I have only seen a couple of King Ranch series but they have the King Ranch logo medalian on the fender and tailgate. If it has this, check the VIN for a full readout of what comes on the vehicle. You may have to go to the Ford dealer to get this printout. That will tell you if it is a true King Ranch.

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