Price

You can remove the VIN from your ad, that will remove the price comparison, since CarGurus no longer has all the info needed to make one. Unfortunately it's hard to make a fair comparison for a vehicle that has a lot of custom features or upgrades, you may ultimately be better off advertising a heavily customized vehicle on a site that promotes customs, such as off-roading sites or performance oriented sites. On this site you are being compared to stock used vehicles, so naturally you're going to be seen as much higher in price. You can try the "contact us" button bottom of page but don't expect much they can do.

Upgrades add little to nothing to the cars value. If you thought $8k in upgrades would add $8k in value, think again.

Massively disagree with the above post. As a hot rod builder, modifications can add thousands to a car's worth. You won't get your money back out of them, no, but if you've got $10k in modifications you can get at least half of that back if you can find the right buyer. People here seem to want something for nothing, so I wouldn't expect you to have much success on this site. I would try Jeep forums or other places where your vehicle will be more appreciated by the enthusiasts that love them. As for being listed as "Overpriced", I wouldn't worry about it. Someone who knows what the parts cost to add and who can appreciate a custom build will pay more than the guys who think just because a stock jeep is worth $XXXX, ANY Jeep regardless of upgrades is still worth $XXXX. Some get it, some don't. You're best friends are Jeep forums. It'll sell. Good luck!

"If you find the right buyer". That is the key and big upgrades can shrink your buyer pool by a very large percentage. Most customized cars I see for sale net pennies on the dollar if not an actual loss. One issue is one persons idea of a cool custom can be a big turn off for the next guy. Jeeps are probably the most customized vehicle out there so there is more acceptance of custom Jeeps than other cars.

The CG's valuation feature is great for buyers but can suck for sellers.