Volkswagen Passat vs Ford Focus

First came the Dasher in 1974, then the Quantum in 1982, then the Passat in 1990. None became household names like the Honda Accord or Toyota Camry, partly because the Passat and its progenitors appealed to a small contingent of Americans seeking European design, engineering, and driving dynamics in a car often characterized as a bargain-priced Audi. But in the midsize sedan segment, a reputation for reliability and efficiency, not design or handling, is king.

Tired of compromise, Volkswagen "Americanized" the Passat for the 2011 model year, moving production to a new factory in Chattanooga, Tennessee. The car's blandly attractive design, huge interior, big trunk, and soft ride seemed to be just what U.S. customers wanted, along with a ”Made in the USA” label. But those potential buyers had moved on to SUVs, and the new Passat alienated some of the VW faithful. The Dieselgate scandal didn't help the Passat, either.

VW nailed the car's coffin shut when the family car segment began to wither rapidly. So now, the Passat departs the U.S. market, effectively replaced by the Tiguan and Atlas SUVs and leaving the Jetta to serve people who still want a sedan wearing a VW logo on its grille.

For as red-hot and competitive as the economy-car segment is, success in this corner of the market is based on some pretty mundane variables. It comes down to things like fuel economy, price, number and location of cupholders, ride quality, and other items. It basically has to be economical, reliable transportation for the everyday commute. There are other nuances, such as the ease of use of its controls, but success in this segment requires automotive pragmatism at its best.

It's through this lens that we consider the 2016 Ford Focus. This 4-door, 5-passenger small car has been refreshed for this model year, building off the success of the third-generation car, which debuted in 2011. That was the first car under the “One Ford” plan, under which one car is sold on multiple continents in multiple markets with minimal changes.

The result of the plan was a car that was much more refined than the two generations before it and positioned the Focus for the past several years as the best American Small Car. That accolade is as much about the Focus’ refinement as it is about the deficiencies of American-made competitors, including the Dodge Dart and Chevrolet Cruze. A second-generation Cruze has recently been unveiled, but it’s still too early for us to render a verdict on that car. It is import rivals, such as the Toyota Corolla, Honda Civic, and Hyundai Elantra, that pose the greatest threat to the new-look Focus.