BMW 5 Series vs Ford Focus

For as red-hot and competitive as the economy-car segment is, success in this corner of the market is based on some pretty mundane variables. It comes down to things like fuel economy, price, number and location of cupholders, ride quality, and other items. It basically has to be economical, reliable transportation for the everyday commute. There are other nuances, such as the ease of use of its controls, but success in this segment requires automotive pragmatism at its best.

It's through this lens that we consider the 2016 Ford Focus. This 4-door, 5-passenger small car has been refreshed for this model year, building off the success of the third-generation car, which debuted in 2011. That was the first car under the “One Ford” plan, under which one car is sold on multiple continents in multiple markets with minimal changes.

The result of the plan was a car that was much more refined than the two generations before it and positioned the Focus for the past several years as the best American Small Car. That accolade is as much about the Focus’ refinement as it is about the deficiencies of American-made competitors, including the Dodge Dart and Chevrolet Cruze. A second-generation Cruze has recently been unveiled, but it’s still too early for us to render a verdict on that car. It is import rivals, such as the Toyota Corolla, Honda Civic, and Hyundai Elantra, that pose the greatest threat to the new-look Focus.

The BMW 5 Series is one of three cars that prove the country known for Autobahns, the Nürburgring, and Oktoberfest builds the best luxury sedans on the planet. It competes with the Audi A6 and Mercedes-Benz E-Class, each taking a distinct approach to design but measuring up closely in other parameters. The 2026 5 Series is virtually unchanged, entering its third year following a 2024 redesign, and this review is about the 540i xDrive model.

Verdict: Putting BMW’s love-it-or-hate-it design aside, the 2026 540i xDrive is a sensational automobile offering the right blend of luxury, technology, and performance. Choose the M Sport setup for maximum driving enjoyment, or stick with the standard specification to emphasize luxury. Either way, the styling is the most controversial thing about the 5 Series.