Lincoln Navigator vs Audi Q5

With the new 2025 Navigator, Lincoln keeps the fundamentals in place, including its capable architecture and drivetrain. On this foundation, the company layers fresh styling, a new interior, and updated technology. The highlights include the Lincoln Digital Experience with a 48-inch panoramic display and the latest version of the BlueCruise hands-free driving system. However, one of our favorite things about the 2025 Navigator are its immersive wellness programs that transform the SUV into what Lincoln rightly calls a “spa on wheels.”

Verdict: At its heart, the 2025 Lincoln Navigator is a truck-based, full-size luxury SUV that shares plenty with the more affordable Ford Expedition. In exchange for the premium you’ll pay, the Navigator has exclusive design, materials, and features, and the luxurious Black Label trim is almost decadent inside. We think it might be worth its high price tag.

Summary: Arriving midway through the model year, the 2025 Audi Q5 compact SUV marks the first redesign of the German luxury brand’s bestselling model since model year 2018. That redesign brings Audi’s current design language and tech suite, helping the Q5 keep pace with more recently-updated rivals like the BMW X3, Lexus NX, and Mercedes-Benz GLC-Class.

Verdict: There’s plenty to like about the new Q5, but it’s far from the definitive small luxury SUV.