Genesis GV70 vs Kia Sportage Hybrid

There are some subtle alterations to the GV70’s exterior, most notably to the grille and lighting clusters. To find the biggest changes for 2026, though, you’ll have to look inside to see the very wide OLED display that dominates the view from the driver’s seat. In addition to the massive infotainment panel, the software that powers the GV70’s abundant technology and safety packages has gone through a comprehensive upgrade.

Verdict: While we’d love to see Genesis push the styling envelope a little further—recent concepts like the X Gran Coupe and Equator show what the Korean brand’s stylists are capable of—the 2026 GV70 remains near the head of its class of compact luxury crossovers. The GV70 is Genesis’ most popular model and represented 35% of total Genesis sales in the United States last year. Expect that trend to continue for the foreseeable future.

The Sportage is big enough for family use, but not so large that it's unwieldy or difficult to park in the city or in an owner's garage. It's packed with useful technology, and boasts bold styling that stands out in a sea of similarly shaped crossovers. In its hybrid-powered form, it’s also efficient, though its mileage ratings drop dramatically with all-wheel drive (AWD).

Verdict: The 2026 Kia Sportage is sized right in between smaller subcompact and larger compact crossover SUVs, and it strikes an intriguing balance of roominess, comfort and efficiency that ought to win over plenty of American buyers.