Ford Explorer vs Lincoln Aviator

The Explorer was one of the first truly family-friendly SUVs, and continues in that role today as a midsize three-row crossover competing against the likes of the Chevrolet Traverse, the Honda Pilot, the Jeep Grand Cherokee, the Nissan Pathfinder, and the Toyota Highlander. The current-generation Explorer has been around since the 2020 model year, and the big news for 2026 is a Tremor model that replaces the Timberline as the most off-road-capable Explorer. The available BlueCruise driver-assist system also gets an update.

Verdict: Ford’s SUV stalwart still gets the job done, but lacks personality unless you go for the ST or Tremor models.

In the midsize, three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet, starting in 2025, this Lincoln simultaneously contains some of the most advanced technology of any of its rivals. Fresh styling and new thematic packages are also available; however, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.