BMW X3 vs Lincoln Aviator

BMW offers the 2026 X3 in two flavors: 30 xDrive and M50. The latter is tuned for performance, but the base X3 30 xDrive is so good that you might be happy trading the M50’s outright speed and sheer capability for significant savings. BMW redesigned this compact luxury crossover in 2025, and the only tweaks for 2026 make the base model look and feel a little more upscale inside.

Verdict: For this review, we evaluated the BMW X3 M50. It was terrific, but with a sticker price more than $15,000 higher than the rewarding X3 30 xDrive, it’s hard to justify the extra money.

In the midsize, three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet, starting in 2025, this Lincoln simultaneously contains some of the most advanced technology of any of its rivals. Fresh styling and new thematic packages are also available; however, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.