2020 Lincoln Aviator vs 2021 Toyota RAV4

The heyday for Lincoln was more than a half-century ago. Those postwar years of prosperity and optimism were the perfect time for cars like the Continental and others. They delivered comfort and luxury, wrapped in midcentury modern styling. Even as recently as the 1990s, Lincoln was still a popular brand, riding the SUV craze with its Navigator.

But after the turn of the century, Lincoln lost its ability to create new designs and looked inward and backward. Sure, retro-themed cars like the redesigned Mustang, PT Cruiser, and Chevy HHR had turned some heads, but none of those came from luxury brands. The BMWs and Mercedes of the world were all looking forward and pushing the envelope for contemporary automotive design. Meanwhile, Lincoln offered the MKX, which was based on the Ford Edge and featured ’66 Continental styling. Neat in a vacuum, but off-base compared to the modern luxury market.

This experimental phase with various retro looks coincided with the move to the MK-# alphabet-soup naming convention and big improvements in the Ford lineup, where top-end trims of the Fusion overlapped with an entry-level trim of the MKZ. The combination left Lincoln a confusing, anonymous afterthought in the modern luxury game.

But Lincoln is finally ready to change all that. It has a new cohesive design language, its focus is once again on luxury, and the three-letter naming convention that never meant anything to anyone other than Lincoln marketers is gone. The brand led with the 2017 Continental and 2018 Navigator, which are each impressive in their own right. But the company's lineup is growing and now includes the all-new 2020 Lincoln Aviator. Named after a luxury variant of the 2002-2005 Ford Explorer, this new Aviator is also based on the contemporary Explorer platform, but it's a luxury vehicle in its own right.

Much of the success of the Lincoln brand may hinge on this midsize, 3-row luxury SUV, so you need to consider its competition, such as the Audi Q7, Infiniti QX60, and all-new Cadillac XT6. Read on to learn if Lincoln’s take on luxury will stand out in a crowded competitive field.

Since its launch in 1997, the Toyota RAV4 has ridden a wave of crossover SUV popularity to become one of Toyota’s bestselling models. Introduced for the 2019 model year, the current-generation RAV4 tries to offer the rugged style of a traditional SUV, but underneath it’s still a car-based crossover pitched against the likes of the Ford Escape, Honda CR-V, Hyundai Tucson, Kia Sportage, Nissan Rogue, Subaru Forester, and Volkswagen Tiguan.

Because it’s only in its third model year, this fifth-generation RAV4 doesn’t get many updates for 2021. The biggest news is the addition of the RAV4 Prime plug-in hybrid to the lineup, but that model actually went on sale last year. The only other changes are a new XLE Premium trim level for the RAV4 Hybrid, and a new front stainless steel front skid plate for the gasoline RAV4 TRD Off-Road model.

Toyota offers compact SUV buyers more choices than most competitors. The RAV4 LE, XLE, XLE Premium, and Limited trim levels are available with hybrid and non-hybrid powertrains. Toyota also offers the gasoline-only RAV4 Adventure and TRD Off-Road trim levels, plus the RAV4 Hybrid XSE. The RAV4 Prime is also available in two trim levels—SE and XSE.

We’ve covered the RAV4 Hybrid and RAV4 Prime in separate reviews, so this review will focus on the gasoline RAV4. Our test car was a RAV4 TRD Off-Road, which joined the lineup for the 2020 model year and is the first RAV4 model tuned by Toyota Racing Development, the automaker’s North American performance division.

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