2020 Lincoln Aviator vs 2021 Subaru Forester

The heyday for Lincoln was more than a half-century ago. Those postwar years of prosperity and optimism were the perfect time for cars like the Continental and others. They delivered comfort and luxury, wrapped in midcentury modern styling. Even as recently as the 1990s, Lincoln was still a popular brand, riding the SUV craze with its Navigator.

But after the turn of the century, Lincoln lost its ability to create new designs and looked inward and backward. Sure, retro-themed cars like the redesigned Mustang, PT Cruiser, and Chevy HHR had turned some heads, but none of those came from luxury brands. The BMWs and Mercedes of the world were all looking forward and pushing the envelope for contemporary automotive design. Meanwhile, Lincoln offered the MKX, which was based on the Ford Edge and featured ’66 Continental styling. Neat in a vacuum, but off-base compared to the modern luxury market.

This experimental phase with various retro looks coincided with the move to the MK-# alphabet-soup naming convention and big improvements in the Ford lineup, where top-end trims of the Fusion overlapped with an entry-level trim of the MKZ. The combination left Lincoln a confusing, anonymous afterthought in the modern luxury game.

But Lincoln is finally ready to change all that. It has a new cohesive design language, its focus is once again on luxury, and the three-letter naming convention that never meant anything to anyone other than Lincoln marketers is gone. The brand led with the 2017 Continental and 2018 Navigator, which are each impressive in their own right. But the company's lineup is growing and now includes the all-new 2020 Lincoln Aviator. Named after a luxury variant of the 2002-2005 Ford Explorer, this new Aviator is also based on the contemporary Explorer platform, but it's a luxury vehicle in its own right.

Much of the success of the Lincoln brand may hinge on this midsize, 3-row luxury SUV, so you need to consider its competition, such as the Audi Q7, Infiniti QX60, and all-new Cadillac XT6. Read on to learn if Lincoln’s take on luxury will stand out in a crowded competitive field.

The Subaru Forester was one of the original compact crossover SUVs. Along with the Ford Escape, Honda CR-V, and Toyota RAV4, it helped introduce a vehicular genre that is now displacing traditional sedans from American driveways. That means the Forester has more competition than ever.

What was once a small market segment has swelled with the addition of compact SUVs like the Hyundai Tucson, Kia Sportage, Mazda CX-5, Nissan Rogue, Volkswagen Tiguan, and the modern version of the Jeep Cherokee.

To keep pace with the competition, the Forester has packed on technology—and pounds. While the first-generation Forester (affectionately nicknamed “toaster” by fans because of its boxy shape) was genuinely compact, the current version has the footprint of a midsize SUV from two decades ago. This version was introduced for the 2019 model year, so it doesn’t change much for 2021. The only news is the addition of three standard safety features—steering-responsive LED headlights, automatic high beams, and a rear seatbelt reminder—standard fog lights and keyless access with push-button start for the Premium trim level, and additional equipment reshuffling on other trim levels.

The 2021 Subaru Forester is available in five trim levels—Base, Premium, Sport, Limited, and Touring—all with standard all-wheel drive (AWD). Our test car was the mid-range Sport model.