2020 Lincoln Aviator vs 2020 Jeep Wrangler

2020 Lincoln Aviator
2020 Lincoln Aviator
$51,100MSRP
Overview
Overview
OverviewShop Now
2020 Jeep Wrangler
2020 Jeep Wrangler
$28,295MSRP
Overview
Overview
OverviewShop Now
2020 Lincoln Aviator
$51,100MSRP
Overview
Overview
OverviewShop Now
2020 Jeep Wrangler
$28,295MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP

$51,100

MSRP

$28,295

Listings

602

Listings

3088

Ratings & Reviews

User Reviews
User Reviews

Expert reviews

8.2 out of 10

Expert reviews

7.7 out of 10

Pros

  • Stylish design

  • Comfortable

  • Multiple powertrain options

Cons

  • Poor ergonomic design

  • Cramped third row

Pros

  • Multiple powertrain options

  • Off-road capability

Cons

  • Poor fuel economy

2020 Lincoln Aviator Reviews Summary

The heyday for Lincoln was more than a half-century ago. Those postwar years of prosperity and optimism were the perfect time for cars like the Continental and others. They delivered comfort and luxury, wrapped in midcentury modern styling. Even as recently as the 1990s, Lincoln was still a popular brand, riding the SUV craze with its Navigator.

But after the turn of the century, Lincoln lost its ability to create new designs and looked inward and backward. Sure, retro-themed cars like the redesigned Mustang, PT Cruiser, and Chevy HHR had turned some heads, but none of those came from luxury brands. The BMWs and Mercedes of the world were all looking forward and pushing the envelope for contemporary automotive design. Meanwhile, Lincoln offered the MKX, which was based on the Ford Edge and featured ’66 Continental styling. Neat in a vacuum, but off-base compared to the modern luxury market.

This experimental phase with various retro looks coincided with the move to the MK-# alphabet-soup naming convention and big improvements in the Ford lineup, where top-end trims of the Fusion overlapped with an entry-level trim of the MKZ. The combination left Lincoln a confusing, anonymous afterthought in the modern luxury game.

But Lincoln is finally ready to change all that. It has a new cohesive design language, its focus is once again on luxury, and the three-letter naming convention that never meant anything to anyone other than Lincoln marketers is gone. The brand led with the 2017 Continental and 2018 Navigator, which are each impressive in their own right. But the company's lineup is growing and now includes the all-new 2020 Lincoln Aviator. Named after a luxury variant of the 2002-2005 Ford Explorer, this new Aviator is also based on the contemporary Explorer platform, but it's a luxury vehicle in its own right.

Much of the success of the Lincoln brand may hinge on this midsize, 3-row luxury SUV, so you need to consider its competition, such as the Audi Q7, Infiniti QX60, and all-new Cadillac XT6. Read on to learn if Lincoln’s take on luxury will stand out in a crowded competitive field.

2020 Jeep Wrangler Reviews Summary

It’s hard to find a car with better brand recognition than Jeep's Wrangler. It is an American 4x4 icon, with military roots and millions of miles of trails traversed. As awesome as Jeeps are, they require one caveat: They are not very efficient. This has become more glaring as the rest of the industry works to improve fuel economy. Jeep has made incremental improvements in the past several years, with mild hybrids and turbocharged 4-cylinder engines, but these setups still don‘t get much better than V8-level fuel economy.

So for 2020, Jeep offers a new diesel engine in the Wrangler Unlimited. Read on to learn if this new engine actually improves the Wrangler’s fuel economy. And if not, does the Wrangler Unlimited do other things well enough to make up for its fuel thirstiness?

Popular Features & Specs

Engine

3.0L 400 hp V6

Engine

3.6L 285 hp V6

Drive Train

RWD

Drive Train

4X4

Seating Capacity

7

Seating Capacity

4

Horsepower

Horsepower

285 hp @ 6400 rpm

MPG City

18

MPG City

17

MPG Highway

26

MPG Highway

25
2020 Lincoln Aviator
2020 Lincoln Aviator
$51,100MSRP
Overview
Overview
OverviewShop Now
2020 Jeep Wrangler
2020 Jeep Wrangler
$28,295MSRP
Overview
Overview
OverviewShop Now
2020 Lincoln Aviator
$51,100MSRP
Overview
Overview
OverviewShop Now
2020 Jeep Wrangler
$28,295MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP
$51,100
$28,295
Listings

Ratings & Reviews

User reviews

4.5

4.4

Expert reviews

8.2 out of 10

Read full review

7.7 out of 10

Read full review
Pros & cons

Pros

  • Stylish design

  • Comfortable

  • Multiple powertrain options

Cons

  • Poor ergonomic design

  • Cramped third row

Pros

  • Multiple powertrain options

  • Off-road capability

Cons

  • Poor fuel economy

Summary

The heyday for Lincoln was more than a half-century ago. Those postwar years of prosperity and optimism were the perfect time for cars like the Continental and others. They delivered comfort and luxury, wrapped in midcentury modern styling. Even as recently as the 1990s, Lincoln was still a popular brand, riding the SUV craze with its Navigator.

But after the turn of the century, Lincoln lost its ability to create new designs and looked inward and backward. Sure, retro-themed cars like the redesigned Mustang, PT Cruiser, and Chevy HHR had turned some heads, but none of those came from luxury brands. The BMWs and Mercedes of the world were all looking forward and pushing the envelope for contemporary automotive design. Meanwhile, Lincoln offered the MKX, which was based on the Ford Edge and featured ’66 Continental styling. Neat in a vacuum, but off-base compared to the modern luxury market.

This experimental phase with various retro looks coincided with the move to the MK-# alphabet-soup naming convention and big improvements in the Ford lineup, where top-end trims of the Fusion overlapped with an entry-level trim of the MKZ. The combination left Lincoln a confusing, anonymous afterthought in the modern luxury game.

But Lincoln is finally ready to change all that. It has a new cohesive design language, its focus is once again on luxury, and the three-letter naming convention that never meant anything to anyone other than Lincoln marketers is gone. The brand led with the 2017 Continental and 2018 Navigator, which are each impressive in their own right. But the company's lineup is growing and now includes the all-new 2020 Lincoln Aviator. Named after a luxury variant of the 2002-2005 Ford Explorer, this new Aviator is also based on the contemporary Explorer platform, but it's a luxury vehicle in its own right.

Much of the success of the Lincoln brand may hinge on this midsize, 3-row luxury SUV, so you need to consider its competition, such as the Audi Q7, Infiniti QX60, and all-new Cadillac XT6. Read on to learn if Lincoln’s take on luxury will stand out in a crowded competitive field.

It’s hard to find a car with better brand recognition than Jeep's Wrangler. It is an American 4x4 icon, with military roots and millions of miles of trails traversed. As awesome as Jeeps are, they require one caveat: They are not very efficient. This has become more glaring as the rest of the industry works to improve fuel economy. Jeep has made incremental improvements in the past several years, with mild hybrids and turbocharged 4-cylinder engines, but these setups still don‘t get much better than V8-level fuel economy.

So for 2020, Jeep offers a new diesel engine in the Wrangler Unlimited. Read on to learn if this new engine actually improves the Wrangler’s fuel economy. And if not, does the Wrangler Unlimited do other things well enough to make up for its fuel thirstiness?

Video

Popular Features & Specs

Engine
3.0L 400 hp V6
3.6L 285 hp V6
Drive Train
RWD
4X4
Seating Capacity
7
4
Horsepower
285 hp @ 6400 rpm
MPG City
18
17
MPG Highway
26
25
Look and feel

2020 Lincoln Aviator

9/10

2020 Jeep Wrangler

8/10

The 2020 Lincoln Aviator was positioned between the larger Navigator and the smaller MKC, which was later replaced by the Corsair. Lincoln's shift from alphanumeric names to real vehicle names signaled a departure from mimicking imports, showcasing a unified design across its lineup. The Aviator featured a sleek, elongated look with a tapering roofline and a wide beltline, giving it a boat-like appearance. Inside, the Aviator boasted a luxurious cabin with soft-touch materials and elegant seats, complemented by unique touches like a panoramic moonroof and orchestral warning jingles. The Aviator's lineup included five trims, with the Standard trim offering a well-equipped base and the Grand Touring trim featuring a plug-in hybrid drivetrain.

The 2020 Jeep Wrangler was instantly recognizable with its circular headlights, seven-slat grille, and boxy styling. Its industrial look was enhanced by exposed hinges and bolts, and the removable top and doors added to its rugged persona. Inside, the Wrangler embraced a retro design with circular vents and gauges, focusing on utility over luxury. The Wrangler Unlimited, a four-door variant, was a sales success, offering features like a removable roof and doors. The Wrangler's trims ranged from the basic Sport to the off-road-ready Rubicon, with special editions like the Willys and Black and Tan adding unique touches. Despite its rugged nature, the Wrangler offered some creature comforts, especially in the Sahara trim.

Picture of 2020 Lincoln Aviator
Picture of 2020 Lincoln Aviator
Performance

2020 Lincoln Aviator

8/10

2020 Jeep Wrangler

9/10

The 2020 Lincoln Aviator came standard with a twin-turbocharged 3.0-liter V6 engine, producing 400 horsepower and 415 pound-feet of torque. The Grand Touring trim enhanced this setup with a 100-hp electric motor, resulting in a combined 494 hp and 630 lb-ft of torque. Both powertrains used a 10-speed automatic transmission, with the base V6 offering RWD or AWD, while the PHEV was AWD only. The Aviator's driving experience was characterized by light steering and cushioned brakes, with an "Excite" drive mode for a more dynamic feel. Fuel economy for the RWD Aviator was 18 mpg city, 26 highway, and 21 combined, while the PHEV offered a combined 23 mpg with a 21-mile electric-only range.

The 2020 Jeep Wrangler Unlimited offered a base 3.6-liter V6 engine with 285 horsepower and 260 pound-feet of torque, paired with a 6-speed manual or an 8-speed automatic. A turbocharged 4-cylinder engine was also available, producing 270 hp and 295 lb-ft of torque. The new 3.0-liter V6 turbodiesel delivered 260 hp and 442 lb-ft of torque, providing strong low-speed performance. The Wrangler's on-road experience was marked by road noise and a truck-like ride, but it excelled off-road with features like locking differentials and a disconnecting sway bar. The diesel engine offered fuel economy of 22 mpg city, 29 highway, and 25 combined, while the 4-cylinder turbo returned 21 mpg city, 22 highway, and 21 combined.

Form and function

2020 Lincoln Aviator

7/10

2020 Jeep Wrangler

6/10

The 2020 Lincoln Aviator, with its three-row seating, competed with models like the Audi Q7 and Cadillac XT6. The optional second-row captain's chairs were praised for comfort, while the third row was best for short trips. The Aviator offered 77 cubic feet of cargo space with the rear seats folded. However, some controls, like the seat adjustments and door releases, were overly complicated, potentially causing confusion for passengers.

The 2020 Jeep Wrangler Unlimited, a four-door variant, was popular for its versatility. The Wrangler's doors and windshield could be removed, and the roof was available in soft or hardtop options. The soft top allowed for easy retraction, while the hardtop provided more protection. The Wrangler Unlimited offered 72 cubic feet of cargo space with the rear bench folded, less than some less-capable SUVs. Despite sacrificing comfort and cargo space, the Wrangler excelled in off-road capabilities.

Technology

2020 Lincoln Aviator

9/10

2020 Jeep Wrangler

8/10

The 2020 Lincoln Aviator featured the Sync 3 infotainment system with a 10.1-inch touchscreen, offering a user-friendly interface for Apple CarPlay and Android Auto. The fully digital instrument panel and head-up display provided essential information in a minimalist manner.

The 2020 Jeep Wrangler's Sport and Sport S trims came with a basic 5-inch touchscreen, while the Rubicon and Sahara offered a 7-inch screen with Uconnect, Apple CarPlay, and Android Auto. An 8.4-inch Uconnect system was available on higher trims, adding navigation, HD Radio, and a premium audio system. The Alpine audio system delivered impressive sound even at highway speeds.

Safety

2020 Lincoln Aviator

9/10

2020 Jeep Wrangler

8/10

The 2020 Lincoln Aviator included standard safety features like airbags, traction control, and a tire pressure monitoring system. The Lincoln Co-Pilot360 suite offered driver-assistance systems such as forward-collision avoidance, lane-departure warning, and adaptive cruise control.

The 2020 Jeep Wrangler came with standard safety equipment, including airbags and electronic roll mitigation. Optional safety packages added features like rear parking sensors, blind-spot monitoring, adaptive cruise control, and forward-collision warning, addressing the Wrangler's sightline challenges.

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2020 Lincoln Aviator was 8.2 out of 10, while the 2020 Jeep Wrangler scored 7.7 out of 10. Based on these ratings, the Lincoln Aviator is recommended for those seeking a luxurious and technologically advanced SUV, while the Jeep Wrangler is ideal for off-road enthusiasts who value rugged capability.

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2020 Lincoln Aviator was 8.2 out of 10, while the 2020 Jeep Wrangler scored 7.7 out of 10. Based on these ratings, the Lincoln Aviator is recommended for those seeking a luxurious and technologically advanced SUV, while the Jeep Wrangler is ideal for off-road enthusiasts who value rugged capability.

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By: CarGurus + AI

At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.

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