2020 Hyundai Palisade vs 2020 Lincoln Aviator

When your job is to test drive cars, you start to see trends happening before your eyes. You mention something once, then again, and before you know it, it's unavoidable. The downside is I end up sounding like a broken record to a lot of shoppers. Car reviewers started seeing huge improvements from Kia and its parent company, Hyundai, years ago. Now, these Korean automakers are so good, they're genuine contenders in nearly every segment.

We saw this earlier this year with the 2020 Kia Telluride, which Cliff Atiyeh reviewed. Now we’re seeing it again with the all-new 2020 Hyundai Palisade. This is a spacious, comfortable, and versatile 3-row SUV, and one you should seriously consider against cornerstones of the family SUV market, like the Toyota Highlander and Honda Pilot.

The Palisade has been a long time coming for Hyundai, which has been without a true contender in the segment. From 2008 to 2012, Hyundai offered the 3-row Veracruz, but that was more of a glorified 2-row SUV that had extra-small seats in the back for kids. More recently, Hyundai has offered the Santa Fe XL with three rows, but that was a stopgap car. This is a similar situation to Subaru, which offered the Tribeca for a number of years but didn't become a serious contender in the space until it debuted the Ascent. There are no half-measures in the family-hauler market.

This little history lesson serves to indicate the lengths to which automakers will go to stand out in the 3-row family SUV segment. The Palisade is already making headlines, but will it move the needle for Hyundai? Read on to find out, and to learn which trim of the Palisade CarGurus recommends.

The heyday for Lincoln was more than a half-century ago. Those postwar years of prosperity and optimism were the perfect time for cars like the Continental and others. They delivered comfort and luxury, wrapped in midcentury modern styling. Even as recently as the 1990s, Lincoln was still a popular brand, riding the SUV craze with its Navigator.

But after the turn of the century, Lincoln lost its ability to create new designs and looked inward and backward. Sure, retro-themed cars like the redesigned Mustang, PT Cruiser, and Chevy HHR had turned some heads, but none of those came from luxury brands. The BMWs and Mercedes of the world were all looking forward and pushing the envelope for contemporary automotive design. Meanwhile, Lincoln offered the MKX, which was based on the Ford Edge and featured ’66 Continental styling. Neat in a vacuum, but off-base compared to the modern luxury market.

This experimental phase with various retro looks coincided with the move to the MK-# alphabet-soup naming convention and big improvements in the Ford lineup, where top-end trims of the Fusion overlapped with an entry-level trim of the MKZ. The combination left Lincoln a confusing, anonymous afterthought in the modern luxury game.

But Lincoln is finally ready to change all that. It has a new cohesive design language, its focus is once again on luxury, and the three-letter naming convention that never meant anything to anyone other than Lincoln marketers is gone. The brand led with the 2017 Continental and 2018 Navigator, which are each impressive in their own right. But the company's lineup is growing and now includes the all-new 2020 Lincoln Aviator. Named after a luxury variant of the 2002-2005 Ford Explorer, this new Aviator is also based on the contemporary Explorer platform, but it's a luxury vehicle in its own right.

Much of the success of the Lincoln brand may hinge on this midsize, 3-row luxury SUV, so you need to consider its competition, such as the Audi Q7, Infiniti QX60, and all-new Cadillac XT6. Read on to learn if Lincoln’s take on luxury will stand out in a crowded competitive field.