Toyota Grand Highlander Pricing Analysis: Washington, DC Market Report

Pricing Analysis by Model Year

Key Insights

• High Premium on Newest Model: The 2026 model shows a steep 35.3% increase from its MSRP, reflecting strong demand for the latest offerings.
• Moderate Retention of Value in 2025: The 2025 model has an average price of $45,633, approximately 11.5% below MSRP, indicating a better value for the slightly older model.
• Diminished Price Drop for 2024: The 2024 model maintains a relatively modest average price only 6.9% above MSRP, suggesting it could be an attractive option for budget-conscious shoppers.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Washington Region

Key Insights

• Dover, DE Reflects Highest Pricing: With an average price of $52,313, it indicates a robust demand, possibly driven by fewer available listings in the region.
• Salisbury, MD Shows Strong Value: Averaging $42,777, this location provides the most affordable options, attracting cost-conscious buyers.
• Moderate Price Variations Across the Region: The differences between city prices suggest varying demand levels and inventory availability, with nearby cities averaging around $45K–$48K.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is the Most Available Trim: With 47 listings, it represents strong market preference, combining necessary features for family and utility vehicles.
• Premium Pricing on Platinum AWD: This trim's price of $55,045 reflects a significant markup, driven by luxury features and technology enhancements, aligning with consumer expectations for high trims.
• Limited Inventory for Base Trims: The LE AWD trim has only 1 listing, indicating limited availability, which may pressure prices upward for buyers seeking this configuration.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 18, 2026, CarGurus experts' opinions, and generative AI.