Toyota Grand Highlander Pricing Analysis: Baltimore, MD Market Report

Pricing Analysis by Model Year

Key Insights

• Newest Model Has Significant Premium: The 2026 Toyota Grand Highlander is priced at $55,500, reflecting a 32.6% increase over its MSRP, indicating robust demand for the latest model.
• Competitive Pricing of 2025 Model: The 2025 variant has a current average price of $47,001, translating to a 15.0% reduction from its original MSRP, suggesting it offers better value as it ages.
• 2024 Model Shows Slight Depreciation: The 2024 model is averaging $46,119, which is only 2.7% lower than its initial MSRP, signifying very limited depreciation in its market segment.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Baltimore Region

Key Insights

• Highest Prices in Delaware: Dover, DE offers the highest average price at $52,828, likely due to limited inventory and higher demand for premium SUVs.
• Lowest Prices in Virginia: Fredericksburg, VA features the lowest average price at $46,036, which may suggest a more competitive inventory environment.
• Stable Pricing in Major Markets: Cities like Washington, DC and Manassas, VA show average prices around $46,681 and $47,062, respectively, indicating a resilient pricing structure in these urban areas.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Lead in Listings: The XLE AWD trim is the most commonly listed at 47 vehicles, indicating strong demand for all-wheel-drive options in the Baltimore area.
• Premium Pricing for Higher Trims: The Platinum AWD trim commands a $5,045 premium over the Limited AWD, reflecting its additional luxury features.
• Value in Base FWD Models: Despite lower listings, the LE FWD offers substantial features at its MSRP of $41,860, capturing interest from value-oriented consumers.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.