Used 2024 Ford F-150 for Sale near Wisconsin

How much does the 2024 Ford F-150 cost?

Prices have softened 9.91% compared to this time last year, making it a favorable time to shop this model year.

There are 9,697 listings available, which suggests you have meaningful inventory to compare across trims and configurations.

If you find a listing below $46,309.43, that's toward the low end of the year-round range and worth acting on quickly.

Is the 2024 Ford F-150 a good car?

Yes — the 2024 Ford F-150 earns a 4.57/5 user rating and an 8.00/10 expert rating.

The model scores 9/10 across Form and function and Technology.

Owners repeatedly praise the powerful engine, smooth driving experience, and good towing capability. They also like the range of features available at a more affordable price than higher trims.

The trade-offs are familiar for a full-size truck: some drivers call out the lack of storage in the center console and the absence of push button start, and value can feel stretched at higher prices.

That lines up with the F-150’s broad mission in the overview: you’re looking at a truck meant to cover work, family, and recreation in one package.

With 31.1% of listings marked as good or great deals, the market still gives you some room to shop selectively.

Is the 2024 Ford F-150 reliable?

Owners rate it 4.57/5, a strong signal of long-term satisfaction.

The owner summary points to a truck people trust for its powerful engine, smooth driving experience, and good towing capability, which are all the kinds of traits buyers tend to associate with dependable ownership. The expert notes also reinforce that the truck’s 10-speed automatic works smoothly in the background and stays in the right gear without fuss.

Ford also includes a three-year/36,000-mile factory warranty and a five-year/60,000-mile powertrain warranty, which helps reduce early ownership risk.

For used buyers, the main long-term risk is less about basic durability and more about how hard the truck was worked, since configuration and use can vary so widely.

What should I look for when buying a used 2024 Ford F-150?

Accident-free inventory is excellent at 93.1% — clean inventory, standard diligence applies.

You should still run a history report and prioritize a pre-purchase inspection, especially if you’re shopping a truck that may have been used for towing, hauling, or off-road driving. Pay close attention to wear on the suspension, tires, interior touchpoints, and any signs that the truck was worked hard rather than lightly used.

Key things to evaluate:

• Trim level: The lineup spans eight trims, and the base XL is described as pretty spartan, while higher trims like the King Ranch add luxury touches such as heated and ventilated front leather seats, heated rear seats, wood trim, and ambient lighting. Mid trims can still show some cheap-looking surfaces, so you should compare cabin materials carefully before paying up.
• Powertrain: The standard engine is a turbocharged 2.7-liter EcoBoost V6, while the PowerBoost Hybrid is available on the XLT, Lariat, King Ranch, and Platinum trims and delivers 430 horsepower and 570 pound-feet of torque. The Tremor uses a 5.0-liter V8 with 400 horsepower and 410 pound-feet of torque, and the Raptor R uses a 5.2-liter supercharged V8 with 720 horsepower and 640 pound-feet of torque.
• Safety package: Every model gets Ford CoPilot 360, which includes automatic emergency braking, blind-spot monitoring, lane-keeping assist, and cross traffic alert. A 360-degree camera is recommended as you move up the trim line, and BlueCruise is available on Tremor and higher trims. Adaptive cruise control is not standard.
• Infotainment: All trucks come with a 12-inch touchscreen running SYNC 4, wireless Apple CarPlay and Android Auto, a 12-inch reconfigurable digital gauge cluster, satellite radio, a 5G LTE wireless hotspot, and wireless charging. An available head-up display adds towing, off-road, or driving-assist information.
• Fuel efficiency: The hybrid setup is EPA-rated at 22 mpg city, 24 mpg highway, and 23 combined. The Raptor R is rated at 12 mpg combined.

Which 2024 Ford F-150 trim should I buy?

The 2024 Ford F-150 is offered in 8 trim levels: XL, XLT, Lariat, King Ranch, Platinum, Tremor, Raptor, and Raptor R.

Here's the short version:

• XL: This is the most stripped-down version, so it makes sense if you want the lowest entry point and don’t mind a pretty spartan cabin.
• XLT: This is the best-value trim for many shoppers because it opens the door to the optional hybrid powertrain and still keeps the truck relatively approachable.
• Lariat: Step here if you want a more upscale feel and access to more available tech without jumping all the way to the luxury end.
• King Ranch: Choose this if you want the plushest cabin treatment, including leather, wood trim, heated rear seats, and ambient lighting.
• Platinum: This is the trim to target if you want a premium-feeling truck with the hybrid powertrain available and a more upscale overall presentation.
• Tremor: Pick this if you want the off-road-focused setup, including 33-inch tires, a 1-inch lift, off-road-tuned shocks and springs, and an electronic locking rear differential.
• Raptor: This is the high-performance off-road choice for buyers who want serious capability and a more extreme setup than the Tremor.
• Raptor R: This is the most extreme version, with the supercharged V8 and the most aggressive hardware for buyers who want maximum performance.

The safety package starts with Ford CoPilot 360, but you’ll want to move up the trim line if you want a 360-degree camera and BlueCruise availability.

Is now a good time to buy a used 2024 Ford F-150?

This looks like a moderate, selective buyer’s market, so you can shop with some leverage if you’re patient.

• Deal availability: 31.1% of listings are priced as good or great deals.
• Inventory: There are 9,697 listings available.
• Price trend: Prices have softened 9.91% compared with last year.
• Clean inventory: 93.1% of listings are accident-free.

If you find a listing below $46,309.43, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2024 Ford F-150's resale value?

The current average of $46,816 sits slightly below last year's $51,966.

That price movement suggests the market has already adjusted downward, which can help you buy more confidently now but may also limit near-term upside if you plan to resell soon. If you’re thinking about future value, the strongest trims and well-kept examples should hold up better than heavily optioned trucks that were bought at peak pricing.

The good news is that the F-150’s broad appeal, strong owner satisfaction, and wide use-case flexibility should keep demand healthy. Trucks with the right equipment and clean histories usually remain easier to move later.

Vehicles with strong owner satisfaction ratings, like this model year's 4.57/5, tend to retain buyer demand, which supports resale value over time.

Is the 2024 Ford F-150 safe?

The National Highway Traffic Safety Association (NHTSA) gave the 2024 Ford F-150 an overall safety rating of five-star ratings for all cab configurations, with five-star side-crash and frontal-crash ratings and four-star rollover ratings in all cab configurations. The Insurance Institute for Highway Safety (IIHS) gave the 2024 F-150 SuperCrew the top score of Good in driver- and passenger-side crashworthiness, but front-crash testing received a Poor rating for possible injuries to rear-seat passengers.

It earns a 8/10 safety score from our experts.

Every 2024 F-150 comes with Ford CoPilot 360, which includes automatic emergency braking, blind-spot monitoring, lane-keeping assist, and cross traffic alert. BlueCruise is available on Tremor and higher trims, and new for this year are lane-change assist and lane-repositioning.

The main caveat is that some advanced safety features are not standard, and the IIHS front-crash result is a meaningful shortcoming to keep in mind if rear-seat protection matters to you.

Should I buy a 2024 Ford F-150 or consider a different year?

If you're weighing the 2024 against nearby model years, here's how to think about it:

Choose the 2024 if:

• 31.1% of listings are priced as good or great deals.
• Accident-free inventory is excellent at 93.1% — clean inventory, standard diligence applies.
• Price trend: Prices have softened 9.91% compared with last year.
• Owners rate it 4.57/5 — a strong satisfaction signal.
• The 2024 adds a standard 12-inch touchscreen and updated BlueCruise.

Consider the 2023 if:

• At $42,626, the 2023 costs less than the current year's $46,816 average.
• It adds the Raptor R and XLT Heritage Edition to an already broad lineup.

Consider the 2025 if:

• At $52,320, the 2025 costs more than the current year's $46,816 average.
• It expands driver-assistance tech and adds a more luxurious Platinum Plus package.

The bottom line: If you want the best balance of current pricing, inventory, and updated tech, the 2024 is the smart default. If your priority is saving money, the 2023 is the better value play. If you want the broadest feature set and don’t mind paying more, the 2025 is the step-up to consider.

These recommendations are based on CarGurus' proprietary market data from August 28, 2026, CarGurus experts' opinions, and generative AI.