Used 2024 Ford F-150 for Sale near Wisconsin

How much does the 2024 Ford F-150 cost?

Prices have softened 10.36% compared to this time last year, making it a favorable time to shop this model year.

There are 9,618 listings available, which suggests solid inventory for comparison shopping. If you find a listing below $46,303.73, that's toward the low end of the year-round range and worth acting on quickly.

Is the 2024 Ford F-150 a good car?

Yes — it earns a 4.57/5 user rating, and the expert rating is 8.00/10. The model scores 9/10 across Form and function and Technology.

Owners repeatedly praise the powerful engine, smooth driving experience, and good towing capability. The truck’s versatility also stands out, since it can handle work, family duty, and recreation in one package.

The main trade-offs are the bouncy unladen ride and some complaints about value for money at higher prices. That said, the F-150’s broad use-case appeal makes it especially compelling if you want one truck to cover a lot of ground. With 32.8% of listings marked as good or great deals, there are still some attractive opportunities in the market.

Is the 2024 Ford F-150 reliable?

Owners rate it 4.57/5, a strong signal of long-term satisfaction.

The owner feedback points to a truck that feels powerful, smooth, and capable over time, with many drivers describing it as a dependable daily tool as well as a strong tow rig. That kind of repeat praise matters when you’re shopping used, because it suggests the truck is doing the hard jobs buyers expect without wearing out confidence quickly.

The expert evaluation also emphasizes that the F-150’s powertrains and driving manners are built to handle a wide range of tasks, which supports the case for long-term dependability. For used buyers, the main ownership risk is less about basic capability and more about choosing a well-kept example with the right equipment and condition.

What should I look for when buying a used 2024 Ford F-150?

Accident-free inventory is excellent at 93.1% — clean inventory, standard diligence applies.

You should still run a vehicle history report and verify that the truck’s equipment matches the trim and options advertised. A pre-purchase inspection is especially important if you’re considering a higher-mileage truck or one that may have been used for towing, hauling, or off-road driving.

Focus on cabin condition, suspension feel, and signs of heavy use in the bed, hitch area, and interior touchpoints. If you want advanced driver assistance or towing tech, make sure the specific truck you’re looking at actually has it.

Key things to evaluate:

• Trim level: The lineup is broad, and the base XL is described as pretty spartan, while higher trims add much more luxury. You should pay close attention to whether the truck has the comfort and convenience features you want, because the lower trims leave out a lot.
• Powertrain: You have multiple engine choices, including a standard turbocharged 2.7-liter EcoBoost V6 and an available 3.5-liter turbo V6 hybrid with 430 horsepower and 570 pound-feet of torque. The Tremor uses a 5.0-liter V8 with 400 horsepower and 410 pound-feet of torque, while the Raptor R uses a 5.2-liter supercharged V8 with 720 horsepower and 640 pound-feet of torque.
• Safety package: Every truck comes with Ford CoPilot 360, which includes automatic emergency braking, blind-spot monitoring, lane-keeping assist, and cross traffic alert. A 360-degree camera is recommended on higher trims, and BlueCruise is available on Tremor and up.
• Infotainment: All models get a 12-inch touchscreen with SYNC 4, wireless Apple CarPlay and Android Auto, a 5G LTE wireless hotspot, wireless charging, and a 12-inch digital gauge cluster. An available head-up display adds more convenience.
• Fuel efficiency: The hybrid setup is rated at 22 mpg city, 24 mpg highway, and 23 mpg combined. The Raptor R is rated at 12 mpg combined.

Which 2024 Ford F-150 trim should I buy?

The 2024 Ford F-150 is offered in 8 trim levels: XL, XLT, Lariat, King Ranch, Platinum, Tremor, Raptor R, and Platinum Plus.

Here's the short version:

• XL: This is the most affordable path into the lineup, but it is also the most basic. It makes sense if you want the F-150’s core capability and plan to add only the equipment you truly need.
• XLT: This is the best-value trim for many shoppers because it sits in the sweet spot between price and equipment. It also opens the door to the optional hybrid powertrain, which adds strong output and better efficiency.
• Lariat: This trim is a good step up if you want more comfort and a more polished daily-driving experience without jumping all the way to the luxury end.
• King Ranch: This is the luxury-leaning choice, with heated and ventilated front leather seats, heated rear seats, wood trim, and ambient lighting.
• Platinum: This is another upscale option, and it also pairs with the available hybrid powertrain for buyers who want comfort and capability together.
• Tremor: This is the off-road-focused pick, with a standard V8, 33-inch tires, a 1-inch lift, off-road-tuned suspension, and trail-focused hardware.
• Raptor R: This is the extreme performance and desert-running model, with a supercharged V8, massive tires, and upgraded shocks for high-speed rough-terrain driving.
• Platinum Plus: This is the most upscale-feeling version mentioned, with a Smoked Truffle interior and extra luxury touches.

Ford CoPilot 360 is standard, but BlueCruise is available only on Tremor and higher trims.

Is now a good time to buy a used 2024 Ford F-150?

This looks like a moderate, selective buyer’s market, so you can shop with some leverage if you compare listings carefully.

• Deal availability: 32.8% of listings are priced as good or great deals.
• Inventory: There are 9,618 listings available.
• Price trend: Prices have softened 10.36% compared with last year.
• Clean inventory: 93.1% of listings are accident-free.

If you find a listing below $46,303.73, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2024 Ford F-150's resale value?

The current average of $46,446 sits slightly below last year's $51,817.

That price movement suggests the market has already adjusted downward, which can help future resale buyers feel better about value. If you buy at the right price now, you may have less downside exposure later than someone who paid closer to last year’s average.

The F-150’s broad appeal also helps support resale strength, especially because it remains attractive to buyers who need towing, hauling, and everyday usability in one truck. Vehicles with strong owner satisfaction ratings, like this model year's 4.57/5, tend to retain buyer demand, which supports resale value over time.

Is the 2024 Ford F-150 safe?

The National Highway Traffic Safety Association (NHTSA) gave the 2024 Ford F-150 an overall safety rating of five-star ratings for all cab configurations, with five-star side-crash and frontal-crash ratings and four-star rollover ratings.

It earns a 8/10 safety score from our experts.

Ford CoPilot 360 is standard, and it includes automatic emergency braking, blind-spot monitoring, lane-keeping assist, and cross traffic alert. You can also add a 360-degree camera, which is especially useful in a full-size truck, and BlueCruise is available on Tremor and higher trims.

The main caution is that some advanced safety features are not standard, and the IIHS results include a Poor rating for front crash testing and seatbelt reminders, plus a Marginal rating for child seat anchors. That means you should pay close attention to the exact safety equipment on any used truck you’re considering.

Should I buy a 2024 Ford F-150 or consider a different year?

If you're weighing the 2024 against nearby model years, here's how to think about it:

Choose the 2024 if:

• 32.8% of listings are priced as good or great deals.
• Accident-free inventory is excellent at 93.1% — clean inventory, standard diligence applies.
• Price trend: Prices have softened 10.36% compared with last year.
• Owners rate it 4.57/5 — a strong satisfaction signal.
• The 2024 update brings a standard 12-inch touchscreen and updated BlueCruise.

Consider the 2023 if:

• At $42,322, the 2023 costs less than the current year's $46,446 average.
• It adds the Raptor R and Heritage Edition to the lineup.

Consider the 2025 if:

• At $51,812, the 2025 costs more than the current year's $46,446 average.
• It expands driver-assistance tech and adds a Platinum Plus package.

The bottom line: If you want the best balance of price, tech, and broad capability, the 2024 is the strongest all-around pick. If you’re more price-sensitive, the 2023 is worth a look for lower entry cost, while the 2025 makes sense if you want the newest lineup depth and added equipment.

These recommendations are based on CarGurus' proprietary market data from September 4, 2026, CarGurus experts' opinions, and generative AI.