Used 2024 Ford F-150 for Sale nearMadison, WI

How much does the 2024 Ford F-150 cost?

Prices have softened 9.45% compared to this time last year, making it a favorable time to shop this model year.

There are 28,037 listings available, which suggests you should have a healthy range of choices.

Is the 2024 Ford F-150 a good car?

Yes — the 2024 Ford F-150 earns a 4.6/5 user rating and an 8.00/10 expert rating. The model scores 9/10 across Form and function and Technology.

Owners repeatedly praise its powerful engine choices, smooth driving feel, and strong towing capability. The review summary also points to a broad feature set at a more approachable price than higher trims, which fits a truck built to handle family duty, hauling, and towing in one package.

The main trade-offs are the lack of storage in the center console, the absence of push-button start, and some concerns about value for money at higher prices. Even so, the F-150’s wide range of configurations makes it easy to match to your needs, whether you want a daily driver, a work truck, or something that can do both.

With 34.7% of listings marked as good or great deals, the market gives you some room to shop selectively.

Is the 2024 Ford F-150 reliable?

Owners rate it 4.6/5, a strong signal of long-term satisfaction.

The owner summary points to a truck people trust for its power, smooth driving experience, and towing ability, which are all encouraging signs if you want something you can count on over time. The expert notes also emphasize that the F-150 is built to handle family duty, hauling, and towing without giving up everyday usability.

Ford’s standard warranty coverage adds another layer of reassurance for used buyers, but you should still pay close attention to maintenance history and how hard the truck was worked. A full-size pickup can age very differently depending on towing, payload, and prior use.

What should I look for when buying a used 2024 Ford F-150?

Accident-free inventory is excellent at 91.6% — clean inventory, standard diligence applies.

You should still run a history report and inspect any truck carefully, especially if it was used for towing, hauling, or off-road driving. Focus on wear in the cabin, signs of heavy use in the bed, and whether the truck’s features and driver-assistance systems work as expected.

Key things to evaluate:

• Trim level: The base XL is pretty spartan, while higher trims like the King Ranch add luxury touches such as heated and ventilated front leather seats, heated rear seats, wood trim, and ambient lighting. Mid trims can still show some cheap-looking surfaces, so inspect interior materials closely.
• Powertrain: You have multiple engine choices, including a turbocharged 2.7-liter EcoBoost V6, a 3.5-liter turbo V6 hybrid, a 5.0-liter V8, and the high-output Raptor R setup. Efficiency and capability vary widely, so match the engine to how you actually drive.
• Safety package: Ford CoPilot 360 is standard and includes automatic emergency braking, blind-spot monitoring, lane-keeping assist, and cross traffic alert. A 360-degree camera is worth prioritizing, and Blue Cruise is available on Tremor and up trims.
• Infotainment: Every model gets a 12-inch touchscreen with SYNC 4, wireless Apple CarPlay and Android Auto, a 5G LTE hotspot, wireless charging, and a 12-inch digital gauge cluster. The system is a strong point, so make sure all connectivity features work properly.
• Fuel efficiency: The hybrid setup is rated at 22 mpg in the city, 24 mpg on the highway, and 23 combined.

Which 2024 Ford F-150 trim should I buy?

The 2024 Ford F-150 is offered in 8 trim levels: XL, XLT, Lariat, King Ranch, Platinum, Tremor, Raptor, and Raptor R.

Here's the short version:

• XL: This is the most basic version, so it makes sense if you want the lowest entry point and plan to add only what you need.
• XLT: This is the best-value trim for many shoppers because it balances equipment, usability, and access to more desirable options without jumping too far up the price ladder.
• Lariat: Choose this if you want a more upscale feel and more available interior technology without going all the way to the luxury-focused trims.
• King Ranch: This is the pick if you want a genuinely luxurious cabin, with features like heated and ventilated front leather seats, heated rear seats, wood trim, and ambient lighting.
• Platinum: This suits you if you want a premium truck with more upscale interior touches and available Truffle-themed interior treatments.
• Tremor: This is the better choice if you want off-road-focused hardware, including a lift, off-road-tuned shocks and springs, and an electronic locking rear differential.
• Raptor: Pick this if you want the most extreme off-road character short of the Raptor R, with serious hardware and a more aggressive setup.
• Raptor R: This is the top performance-oriented choice, but it is also the most expensive and most specialized.

Some advanced safety features are not standard, so if safety tech matters to you, prioritize trims or options that add the 360-degree camera and Blue Cruise.

Is now a good time to buy a used 2024 Ford F-150?

This is a moderate market, so selective buyers should have room to find a solid truck without rushing.

• Deal availability: 34.7% of listings are priced as good or great deals.
• Inventory: There are 28,037 listings available.
• Price trend: Prices have softened 9.45% compared with last year.
• Clean inventory: 91.6% of listings are accident-free.

If you find a listing below $44,752, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2024 Ford F-150's resale value?

The current average of $44,752 sits slightly below last year's $49,423.

That decline suggests the market has become more favorable for buyers, but it also means a future seller may face more price pressure than before. If you buy at the right number now, you may have less downside risk than someone who paid closer to last year’s average.

The F-150’s broad appeal helps support resale demand, especially because it serves so many roles for so many buyers. Strong owner satisfaction also helps keep interest steady when it’s time to sell.

Vehicles with strong owner satisfaction ratings, like this model year's 4.6/5, tend to retain buyer demand, which supports resale value over time.

Is the 2024 Ford F-150 safe?

The 2024 Ford F-150 earns five-star ratings overall from NHTSA, along with five-star side-crash and frontal-crash ratings, and four-star rollover ratings in all cab configurations.

It earns an 8/10 safety score from our experts.

Ford CoPilot 360 is standard and includes automatic emergency braking, blind-spot monitoring, lane-keeping assist, and cross traffic alert. You can also add a 360-degree camera, which is especially useful in a truck this large, and Blue Cruise is available on Tremor and higher trims.

There are a few caveats to keep in mind. The expert review notes that some advanced safety features are not standard, and IIHS testing for the SuperCrew showed a Poor result for front crash protection related to possible rear-seat passenger injuries, along with Poor seatbelt reminders and Marginal child seat anchors.

Should I buy a 2024 Ford F-150 or consider a different year?

If you're weighing the 2024 against nearby model years, here's how to think about it:

Choose the 2024 if:

• 34.7% of listings are priced as good or great deals.
• Accident-free inventory is excellent at 91.6% — clean inventory, standard diligence applies.
• Price trend: Prices have softened 9.45% compared with last year.
• Owners rate it 4.6/5 — a strong satisfaction signal.
• The 2024 brings updated Blue Cruise, a standard 12-inch touchscreen, and more available interior technology.

Consider the 2023 if:

• At $40,658, the 2023 costs less than the current year's $44,752 average.
• It adds the Raptor R and Heritage Edition to the lineup.

Consider the 2025 if:

• At $48,206, the 2025 costs more than the current year's $44,752 average.
• It expands the lineup with more powertrains and added driver-assistance systems.

The bottom line: If you want the best balance of price, tech, and broad capability, the 2024 is the smart middle ground. If your priority is saving money, the 2023 is the better value path; if you want the widest possible lineup and more new features, the 2025 is the upgrade path.

How does the 2024 Ford F-150 compare to the 2024 Chevrolet Silverado 1500?

Expert Pros & Cons (per CarGurus review team)

2024 Ford F-150:

• Pros: Multiple powertrain options, Easy-to-use technology, Best towing and hauling in the class.
• Cons: Some advanced safety features are not standard, Unladen ride can be bouncy.

2024 Chevrolet Silverado 1500:

• Pros: Multiple powertrain options, Easy-to-use technology, The most bed tie-downs in the class.
• Cons: Mid-pack towing and hauling, No electrified version for sale for now.

Our experts score the 2024 Ford F-150 8/10 and the 2024 Chevrolet Silverado 1500 7.8/10. The F-150 has the edge if you care most about towing and hauling, while the Silverado leans on bed utility and a lower average used price. Both trucks offer multiple powertrain choices and easy-to-use tech, but the Ford is the stronger all-around workhorse.

Read our full side-by-side expert comparison here.

These recommendations are based on CarGurus' proprietary market data from November 10, 2026, CarGurus experts' opinions, and generative AI.