Used 2024 Ford F-150 for Sale nearMadison, WI

How much does the 2024 Ford F-150 cost?

Prices have softened 10.91% compared to this time last year, making it a favorable time to shop this model year.

There are 9,655 listings available, which suggests you should have a solid range of choices.

Is the 2024 Ford F-150 a good car?

Yes — the 2024 Ford F-150 earns a 4.57/5 user rating and an 8.00/10 expert rating. The model scores 9/10 across Form and function and Technology.

Owners consistently praise the powerful engine, smooth driving experience, and strong towing capability. The broad range of features also comes through as a major strength, especially if you want a truck that can handle work duties and everyday use without feeling stripped down.

The trade-offs are familiar ones: some interior storage limitations and concerns about value for money because of high pricing. The F-150’s wide-ranging use case makes it appealing if you want one truck that can cover commuting, hauling, and towing, but you should expect to pay for the capability and equipment.

The market still looks healthy, with 34.4% of listings marked as good or great deals.

Is the 2024 Ford F-150 reliable?

Owners rate it 4.57/5, a strong signal of long-term satisfaction.

Owner feedback points to a truck that feels dependable, with repeated praise for its strong performance and trouble-free everyday usability. The broad feature set and smooth driving experience also support the sense that this is a truck you can count on over time.

The expert evaluation reinforces that impression with strong capability and a well-rounded driving experience, plus a standard warranty package that helps reduce early ownership risk. For used buyers, the main long-term concern is less about basic durability and more about choosing a well-kept example with the right equipment for your needs.

What should I look for when buying a used 2024 Ford F-150?

Accident-free inventory is excellent at 92.9% — clean inventory, standard diligence applies.

You should still run a history report and prioritize a pre-purchase inspection, especially if you’re looking at a truck that has been used for towing or work duty. Focus on wear in the cabin, signs of heavy use in the bed, and whether the truck’s equipment matches how you plan to use it.

Key things to evaluate:

• Trim level: The base XL is pretty spartan, while higher trims add much more comfort and luxury. The King Ranch stands out with heated and ventilated front leather seats, heated rear seats, wood trim, and ambient lighting.
• Powertrain: You have multiple engine choices, including a standard turbocharged 2.7-liter EcoBoost V6 and an available 3.5-liter turbo V6 hybrid with 430 horsepower and 570 pound-feet of torque. The Tremor uses a 5.0-liter V8 with 400 horsepower and 410 pound-feet of torque, while the Raptor R uses a 5.2-liter supercharged V8 with 720 horsepower and 640 pound-feet of torque.
• Safety package: Ford CoPilot 360 is standard and includes automatic emergency braking, blind-spot monitoring, lane-keeping assist, and cross traffic alert. A 360-degree camera is recommended on higher trims, and BlueCruise is available on Tremor and up.
• Infotainment: Every model gets a 12-inch touchscreen with SYNC 4, wireless Apple CarPlay and Android Auto, a 5G LTE wireless hotspot, wireless charging, and a 12-inch digital gauge cluster.
• Fuel efficiency: The hybrid setup is EPA-rated at 22 mpg city, 24 mpg highway, and 23 combined.

Which 2024 Ford F-150 trim should I buy?

The 2024 Ford F-150 is offered in 8 trim levels: XL, XLT, Lariat, King Ranch, Platinum, Tremor, Raptor, Raptor R.

Here's the short version:

• XL: This is the most affordable way into the lineup, but it is also the most basic. Choose it if you want the F-150’s core capability and plan to keep the equipment list simple.
• XLT: This is the best-value trim for many shoppers because it opens the door to more comfort and available tech without jumping too far up the price ladder. It also works well with the optional hybrid powertrain.
• Lariat: This is the right step up if you want a more polished cabin and more available interior technology. It also gets some of the nicer interior color and trim treatments.
• King Ranch: This is the luxury-leaning choice, with the richest cabin materials and the most upscale feel in the lineup.
• Platinum: This trim is for you if you want a premium truck with a more refined presentation and access to the Smoked Truffle interior treatment.
• Tremor: This is the off-road-focused pick, with a lifted stance, off-road-tuned suspension, and hardware that makes it better suited to rough terrain.
• Raptor: This is the performance-oriented off-road model if you want serious trail capability and a more aggressive setup.
• Raptor R: This is the extreme choice, with the most powerful engine and the most dramatic off-road hardware in the lineup.

Every 2024 F-150 comes standard with Ford CoPilot 360, while BlueCruise is available on Tremor and higher trims.

Is now a good time to buy a used 2024 Ford F-150?

This looks like a moderate, selective buyer’s market, so you can shop with some leverage if you’re patient.

• Deal availability: 34.4% of listings are priced as good or great deals.
• Inventory: There are 9,655 listings available.
• Price trend: Prices have softened 10.91% compared with last year.
• Clean inventory: 92.9% of listings are accident-free.

If you find a listing below $46,046, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2024 Ford F-150's resale value?

The current average of $46,046 sits slightly below last year's $51,684.

That price movement suggests the market has cooled, which can help you buy more carefully now but may also mean future resale gains are less likely to come from appreciation. If you plan to sell later, the current softness means condition, mileage, and equipment mix will matter even more when it comes time to set your asking price.

Strong demand should still support resale because this truck has broad appeal and a reputation for satisfying owners. Well-equipped examples with desirable features are likely to hold buyer interest better than bare-bones trucks.

Vehicles with strong owner satisfaction ratings, like this model year's 4.57/5, tend to retain buyer demand, which supports resale value over time.

Is the 2024 Ford F-150 safe?

The 2024 Ford F-150 earns five-star overall ratings from NHTSA, along with five-star side-crash and frontal-crash ratings, and four-star rollover ratings.

It earns an 8/10 safety score from our experts.

Ford CoPilot 360 is standard, and it includes automatic emergency braking, blind-spot monitoring, lane-keeping assist, and cross traffic alert. You can also add an Exit Warning feature, and BlueCruise is available on Tremor and higher trims.

There are a few caveats to keep in mind. The 360-degree camera is not standard, and the IIHS results include a Poor rating for front crashes and a Marginal rating for child seat anchors. Seatbelt reminders also received a Poor overall rating.

Should I buy a 2024 Ford F-150 or consider a different year?

If you're weighing the 2024 against nearby model years, here's how to think about it:

Choose the 2024 if:

• 34.4% of listings are priced as good or great deals.
• Accident-free inventory is excellent at 92.9% — clean inventory, standard diligence applies.
• Price trend: Prices have softened 10.91% compared with last year.
• Owners rate it 4.57/5 — a strong satisfaction signal.
• It adds a standard 12-inch touchscreen, a multi-functional tailgate, and updated BlueCruise.

Consider the 2023 if:

• At $42,019, the 2023 costs less than the current year's $46,046 average.
• It adds the Raptor R and expands the lineup with a more accessible Heritage Edition.

Consider the 2025 if:

• At $51,159, the 2025 costs more than the current year's $46,046 average.
• It broadens the lineup further with more driver-assistance tech and a Platinum Plus package.

The bottom line: If you want the best balance of price, features, and current market availability, the 2024 is the smart default. If your priority is saving money, the 2023 is the better value play. If you want the broadest possible lineup and more new tech, the 2025 is worth a look.

These recommendations are based on CarGurus' proprietary market data from September 15, 2026, CarGurus experts' opinions, and generative AI.