Used 2023 Toyota Prius for Sale nearSturbridge, MA
Shop with transparent pricing.
Only show listings that include dealer fees- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White (Wind Chill Pearl)
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 24,440
- Stock #:
- 268571A
- VIN:
- JTDADABU9P3000392


Sponsored by Acton Toyota of Littleton
2023 Toyota Prius
XLE AWD
24,440 mi
$30,471
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Cutting Edge
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 50,881
- Stock #:
- U0301452
- VIN:
- JTDACAAU0P3004321

Sponsored Listing
2023 Toyota Prius
LE FWD
50,881 mi
$25,159
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Midnight Black Metallic
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 40,015
- Stock #:
- U0301373
- VIN:
- JTDACAAU8R3023492

Sponsored Listing
2024 Toyota Prius
LE FWD
40,015 mi
$25,416
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Guardian Gray
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 18,982
- Stock #:
- TW552562A
- VIN:
- JTDADABUXR3024431

2024 Toyota Prius
XLE AWD
18,982 mi
$32,258
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Black
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 49,452
- Stock #:
- D20019
- VIN:
- JTDACAAU8R3028997

2024 Toyota Prius
LE FWD
49,452 mi
$24,132
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Automatic
- Mileage:
- 50,109
- Stock #:
- 29260635
- VIN:
- JTDACAAU8P3003143

2023 Toyota Prius
LE FWD
50,109 mi
$26,197
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Midnight Black Metallic
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 47,099
- Stock #:
- P3003061R
- VIN:
- JTDACAAU6P3003061

2023 Toyota Prius
LE FWD
47,099 mi
$26,259
- Year:
- 2022
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 1.8L I4 Hybrid
- Exterior color:
- Silver
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Transmission:
- Automatic
- Mileage:
- 79,822
- Stock #:
- JA039193
- VIN:
- JTDL9MFU7N3039193

2022 Toyota Prius
LE AWD-e
79,822 mi
$21,896
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Transmission:
- Automatic
- Mileage:
- 53,516
- Stock #:
- 16014WP
- VIN:
- JTDACAAU3R3020659

2024 Toyota Prius
LE FWD
53,516 mi
$23,794
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Midnight Black Metallic
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 40,015
- Stock #:
- U0301373
- VIN:
- JTDACAAU8R3023492

2024 Toyota Prius
LE FWD
40,015 mi
$25,416
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White (Wind Chill Pearl)
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 24,440
- Stock #:
- 268571A
- VIN:
- JTDADABU9P3000392

2023 Toyota Prius
XLE AWD
24,440 mi
$30,471
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 18,984
- Stock #:
- 2354U
- VIN:
- JTDACAAUXP3014581
2023 Toyota Prius
LE FWD
18,984 mi
$29,079
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Midnight Black Metallic
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 58,348
- Stock #:
- 3006279
- VIN:
- JTDACAAU4P3006279

-$900
2023 Toyota Prius
LE FWD
58,348 mi
$24,830
$23,930
CarGurus Analysis:
2023 Toyota Prius
With 974 currently listed for sale and an average price of $27,675, 34.3% of 2023 Toyota Prius listings on CarGurus are rated as good or great deals.
Favorably reviewed: Owners rated the 2023 Toyota Prius 4.33 / 5 stars and CarGurus experts gave it a 7.5 / 10.
84.1% of 2023 Toyota Prius listings on CarGurus are accident free.
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Cutting Edge
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Automatic
- Mileage:
- 52,137
- Stock #:
- 107664A
- VIN:
- JTDACAAU5R3027841

2024 Toyota Prius
LE FWD
52,137 mi
$23,709
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 34,050
- Stock #:
- A0021
- VIN:
- JTDACAAU0R3027665

2024 Toyota Prius
LE FWD
34,050 mi
$24,520
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 58,261
- Stock #:
- VJC104A
- VIN:
- JTDADABU0P3006131

2023 Toyota Prius
XLE AWD
58,261 mi
$28,196
- Year:
- 2022
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 1.8L I4 Hybrid
- Exterior color:
- Classic Silver Metallic
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 20,830
- Stock #:
- P26125
- VIN:
- JTDL9MFUXN3037390

2022 Toyota Prius
Nightshade AWD-e
20,830 mi
$29,774
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 47,963
- Stock #:
- 7192
- VIN:
- JTDACAAU4R3044582

2024 Toyota Prius
XLE FWD
47,963 mi
$28,192
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Cutting Edge
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 50,881
- Stock #:
- U0301452
- VIN:
- JTDACAAU0P3004321

2023 Toyota Prius
LE FWD
50,881 mi
$25,159
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 31,299
- Stock #:
- 28298799
- VIN:
- JTDADABU8R3019275

2024 Toyota Prius
XLE AWD
31,299 mi
$30,998
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Cutting Edge
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 45,897
- Stock #:
- R3011451
- VIN:
- JTDADABU6R3011451

-$700
2024 Toyota Prius
XLE AWD
45,897 mi
$29,294
$28,594
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Silver
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 52,339
- Stock #:
- 004192
- VIN:
- JTDACAAU4P3004192

2023 Toyota Prius
LE FWD
52,339 mi
No Price Listed
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Guardian Gray
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 18,982
- Stock #:
- TW552562A
- VIN:
- JTDADABUXR3024431

Sponsored Listing
2024 Toyota Prius
XLE AWD
18,982 mi
$32,258
CarGurus Analysis: 2023 Toyota Prius
overall

Summary
With 974 currently listed for sale and an average price of $27,675, 34.3% of 2023 Toyota Prius listings on CarGurus are rated as good or great deals.
Favorably reviewed: Owners rated the 2023 Toyota Prius 4.33 / 5 stars and CarGurus experts gave it a 7.5 / 10.
84.1% of 2023 Toyota Prius listings on CarGurus are accident free.
Why it stands out
The 2023 Toyota Prius stands out first for its new look. After years of being known mainly for efficiency, it arrives as one of the better-looking new cars on the market, with sleek styling that gives the hatchback a much more appealing presence. It also brings a huge jump in power while still preserving the fuel-sipping character that made the Prius famous, so it feels like a more complete package than earlier versions.
That broader appeal is helped by a reasonable suite of interior tech and comfort features, along with impressive standard safety equipment. The tradeoffs are worth noting, though: the 2023 Toyota Prius comes with a significant price bump over the previous model, its engine can drone loudly when pushed hard, and interior space and cargo room have decreased. Even so, it remains attractive for buyers who want a hybrid that is both efficient and far more stylish than the Prius name has traditionally suggested.
Other model years to consider
- 2024 Toyota Prius
- Average price: $29,404
- Good/great deal percentage: 41.0%
- User rating: 5 / 5
- Total listings: 1,483
- 2014 Toyota Prius
- Average price: $10,946
- Good/great deal percentage: 33.2%
- User rating: 5 / 5
- Total listings: 789
- 2016 Toyota Prius
- Average price: $15,171
- Good/great deal percentage: 30.4%
- User rating: 5 / 5
- Total listings: 704
Similar models to consider
- 2023 Kia Niro
- Average price: $22,550
- Good/great deal percentage: 36.9%
- User rating: 4.8 / 5
- Total listings: 453
- 2023 Toyota Corolla Hybrid
- Average price: $20,950
- Good/great deal percentage: 37.6%
- User rating: 5 / 5
- Total listings: 763
- 2023 Ford Maverick
- Average price: $26,032
- Good/great deal percentage: 33.0%
- User rating: 4.39 / 5
- Total listings: 2,370
This analysis is based on CarGurus' proprietary market data from October 19, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
4.4 Overall rating
Filter by rating
Old C
Reviewed a 2023 Toyota Prius on Jul 26, 2023
I got my XLE for 1000 under retail price. Right place right time I guess and so far I only have a few miles on it. So not to much to say other than it has remote start that is not listed on the window sticker and all the controls are easy to do. My biggest pet peeve is the antenna does not pick up my stations that my other Prius did in my driveway but they do come in down the road. Love the detail on the body lines that doesn’t look like the old ones. So far fuel mileage is way off on the estimate left for cruising range. Happy with Prius and will continue to buy them. Had the last one for almost 10 years so fingers crossed.
Rob G
Reviewed a 2023 Toyota Prius on Apr 29, 2024
Great purchase Love the 60 mpg! Great daily driver A toy also - not like my corvette or truck but a great car for long distance driving
Dale G
Reviewed a 2023 Toyota Prius on Jul 21, 2024
The information on the dash display might take some time to become familiar with. On my test drive I had trouble finding information that I wanted, partly because the graphics seem small compared to in my older Prius.
Compare 2023 Toyota Prius Trims
The 2023 Toyota Prius offers a range of trims from budget-friendly to feature-rich options, all with impressive fuel efficiency.
- Starting at $24,797
- Best MPG/MPGe: 57 city / 56 hwy
- Most Popular: LE FWD
Trim Overview
Prices updated weekly from CarGurus listings.
| LE FWD (Most Popular) | LE AWD | XLE FWD | XLE AWD | Limited FWD | Limited AWD | |
|---|---|---|---|---|---|---|
| Starting MSRP | $27,450 | $28,850 | $30,895 | $32,295 | $34,465 | $35,865 |
| Avg. Market Price | $24,797 | $27,733 | $28,223 | $29,019 | $29,570 | $30,175 |
| Positioning | Best value | AWD for less | Standard | Sport + AWD | Standard | Trail-ready |
| Standout Features | Backup camera, Bluetooth, Adaptive Cruise Control | Backup camera, Blind Spot Monitoring, Bluetooth | Backup camera, Heated Seats, Leather Seats | Backup camera, Heated Seats, Leather Seats | Backup camera, Navigation System, Premium Package | Backup camera, Navigation System, Premium Package |
| Drivetrain | FWD | AWD | FWD | AWD | FWD | AWD |
| Listings Available | 1,138 | 85 | 340 | 163 | 181 | 80 |
Quick Compare Table
Listing prices sourced from CarGurus — updated weekly. OEM specs from manufacturer data.
| LE FWD | LE AWD | XLE FWD | XLE AWD | Limited FWD | Limited AWD | |
|---|---|---|---|---|---|---|
| AI Summary | Best value with excellent fuel efficiency | Great for those needing AWD | Offers luxury features at a fair price | Sporty feel with AWD capability | Premium features for a comfortable ride | Trail-ready with advanced tech |
| Avg. Market Price | $24,797 | $27,733 | $28,223 | $29,019 | $29,570 | $30,175 |
| MSRP | $27,450 | $28,850 | $30,895 | $32,295 | $34,465 | $35,865 |
| Engine | 2.0L 194 hp I4 Hybrid | 2.0L 196 hp I4 Hybrid | 2.0L 194 hp I4 Hybrid | 2.0L 196 hp I4 Hybrid | 2.0L 194 hp I4 Hybrid | 2.0L 196 hp I4 Hybrid |
| Drivetrain | FWD | AWD | FWD | AWD | FWD | AWD |
| MPG/MPGe (City/Hwy) | 57/56 | 53/54 | 52/52 | 49/50 | 52/52 | 49/50 |
| Backup Camera | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Bluetooth | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Blind Spot Monitoring | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Adaptive Cruise Control | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| CarPlay | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Android Auto | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Parking Sensors | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Navigation System | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Remote Start | ✓ | ✓ | — | — | — | — |
| Heated Seats | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Leather Seats | — | — | ✓ | ✓ | — | — |
| Active Listings | 1,138 | 85 | 340 | 163 | 181 | 80 |
Missing data displayed as "—".
Trim Deep Dives
LE FWD — "Who It's For"
The LE FWD is the pick for shoppers who want excellent fuel efficiency without paying for extra features. It's also the most popular trim in the lineup.
- Avg. market price: $24,797 (updated weekly)
- MPG/MPGe: 57 city / 56 hwy
- Inventory: 1,138 listings — widest selection in the lineup
- View LE FWD listings
LE AWD — "Who It's For"
The LE AWD is ideal for those needing all-wheel drive without a significant price increase. It balances capability and affordability well.
- Avg. market price: $27,733 (updated weekly)
- MPG/MPGe: 53 city / 54 hwy
- Inventory: 85 listings — lower availability; may limit negotiating room
- View LE AWD listings
XLE FWD — "Who It's For"
The XLE FWD caters to buyers seeking a blend of luxury and efficiency without going overboard on price. It offers a comfortable ride with added features.
- Avg. market price: $28,223 (updated weekly)
- MPG/MPGe: 52 city / 52 hwy
- Inventory: 340 listings
- View XLE FWD listings
XLE AWD — "Who It's For"
The XLE AWD is perfect for those who want a sporty feel combined with all-wheel drive. It provides a more dynamic driving experience.
- Avg. market price: $29,019 (updated weekly)
- MPG/MPGe: 49 city / 50 hwy
- Inventory: 163 listings — lower availability; may limit negotiating room
- View XLE AWD listings
Limited FWD — "Who It's For"
The Limited FWD is for shoppers who desire premium features and comfort without the highest price tag. It strikes a balance between luxury and value.
- Avg. market price: $29,570 (updated weekly)
- MPG/MPGe: 52 city / 52 hwy
- Inventory: 181 listings — lower availability; may limit negotiating room
- View Limited FWD listings
Limited AWD — "Who It's For"
The Limited AWD is tailored for those who want a fully equipped vehicle ready for various conditions. It combines luxury with all-weather capability.
- Avg. market price: $30,175 (updated weekly)
- MPG/MPGe: 49 city / 50 hwy
- Inventory: 80 listings — lower availability; may limit negotiating room
- View Limited AWD listings
Trim Recommendations
Most Popular — LE FWD
With 1,138 active listings, the LE FWD is the clear volume leader in the lineup.
Best Budget Option — LE FWD
At $24,797 avg market price — below the lineup median of $28,621 — it's the most accessible entry point.
Best for Fuel Economy — LE FWD
The LE FWD leads the lineup with an impressive MPG/MPGe of 57/56.
These recommendations are based on CarGurus' proprietary market data from October 22, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
2023 Toyota Prius Price Trends
CarGurus tracks the prices of millions of used car listings every year. See how the average price of 2023 Toyota Prius prices has changed over time.
See more price trends2023 Toyota Prius Pricing Analysis
Pricing by Popular US Cities
Market Area: Nationwide
Key Insights
- Highest-Price Market: The New York, NY market shows an average price of $29,884, indicating a premium demand in urban areas.
- Best Value: The Atlanta, GA market offers the lowest average price at $23,420, presenting a significant opportunity for budget-conscious shoppers.
- Inventory Drives Stability: Los Angeles, CA leads with 109 listings, suggesting a robust supply that may help stabilize prices in that region.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| Los Angeles, CA | 109 | $29,417 |
| Washington, DC | 77 | $26,022 |
| Chicago, IL | 59 | $27,315 |
| Atlanta, GA | 58 | $23,420 |
| New York, NY | 48 | $29,884 |
| Philadelphia, PA | 45 | $25,190 |
| Dallas, TX | 44 | $27,514 |
| Houston, TX | 44 | $24,194 |
| Boston, MA | 44 | $26,504 |
| Miami, FL | 43 | $25,928 |
Pricing by Trim Packages
Key Insights
- Volume Leader: The LE FWD trim dominates with 1,123 listings, reflecting its popularity among consumers.
- Premium Spread: The Limited AWD trim has the highest MSRP at $35,865, indicating a significant price gap compared to the base model.
- Drivetrain Effect: All trims feature the same engine, yet the AWD variants generally command higher prices, suggesting a preference for all-wheel drive in certain markets.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| LE FWD | 1,123 | $27,450 | FWD | 2.0L 194 hp I4 Hybrid |
| XLE FWD | 334 | $30,895 | FWD | 2.0L 194 hp I4 Hybrid |
| Limited FWD | 177 | $34,465 | FWD | 2.0L 194 hp I4 Hybrid |
| XLE AWD | 159 | $32,295 | AWD | 2.0L 196 hp I4 Hybrid |
| LE AWD | 82 | $28,850 | AWD | 2.0L 196 hp I4 Hybrid |
| Limited AWD | 77 | $35,865 | AWD | 2.0L 196 hp I4 Hybrid |
Pricing Analysis by Model Year
Key Insights
- New-Car Premium: The 2027 model year shows an average price of $33,608, reflecting a 16.9% premium over its starting MSRP.
- Depreciation Curve: The 2016 model year exhibits the steepest depreciation at -37.6%, indicating significant value loss over time.
- Best Value Sweet Spot: The 2024 model year, priced at an average of $28,752, offers a modest 2.9% increase over its MSRP, making it an attractive option for buyers.
Model Year Pricing
| Model Year | Starting MSRP | Avg Price | Avg Price vs Starting MSRP |
|---|---|---|---|
| 2027 | $28,755 | $33,608 | +16.9% |
| 2026 | $28,550 | $32,082 | +12.4% |
| 2025 | $28,350 | $28,145 | -0.7% |
| 2024 | $27,950 | $28,752 | +2.9% |
| 2023 | $27,450 | $27,199 | -0.9% |
| 2022 | $25,075 | $22,290 | -11.1% |
| 2021 | $24,525 | $20,580 | -16.1% |
| 2020 | $24,325 | $20,575 | -15.4% |
| 2019 | $23,770 | $19,599 | -17.5% |
| 2018 | $23,475 | $17,308 | -26.3% |
| 2017 | $23,475 | $16,472 | -29.8% |
| 2016 | $24,200 | $15,105 | -37.6% |
These recommendations are based on CarGurus' proprietary market data from October 21, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
How much does the 2023 Toyota Prius cost?
| Metric | Value |
|---|---|
| Current Average Price | $27,704 |
| Year-Round Low | $26,061 |
| Year-Round High | $28,538 |
| Average Price a Year Ago | $27,862 |
| Change vs. Last Year | −0.57% |
Prices have held steady compared to this time last year, signaling a stable and predictable market for this model year.
There are 970 listings available, which suggests you should have a workable range of choices.
Is the 2023 Toyota Prius a good car?
Generally — the 2023 Toyota Prius earns a 4.3/5 user rating and a 7.5/10 expert rating. The model scores 9/10 across Look and feel and Safety.
The 2023 Prius stands out for its sleek new styling, stronger power, and impressive standard safety equipment. It also brings a reasonable suite of interior tech and comfort features, making it a more complete hybrid than earlier versions.
The trade-offs are real: the price is up significantly versus the previous model, the engine can drone loudly when pushed hard, and interior space and cargo room have decreased.
With 31.8% of listings marked as good or great deals, you have some room to shop selectively.
Is the 2023 Toyota Prius reliable?
Owners rate it 4.3/5, a solid signal of long-term satisfaction.
The 2023 Prius is presented as a proven hybrid with a strong reputation for efficiency and everyday practicality. Its powertrain is described as more athletic and eager than before, while still preserving the fuel-sipping character that made the Prius famous.
The performance notes also point to a comfortable, engaging daily-driver feel, with good isolation from road and wind noise except when you push hard. Toyota’s hybrid system and standard safety equipment add to the sense that this is built for steady, low-stress ownership.
If you buy used, the main long-term risk is paying a premium for a car whose higher price only makes sense if condition and maintenance history are strong.
What should I look for when buying a used 2023 Toyota Prius?
Accident-free inventory is solid at 83.8% — always verify the vehicle history report.
You should still check the history report carefully and prioritize a pre-purchase inspection, especially on a hybrid where condition and maintenance matter. Focus on signs of wear in the cabin, cargo area, and drivetrain, since the model’s value depends heavily on getting a clean example.
Key things to evaluate:
- Trim level: The LE starts with the essentials, while the XLE adds 19-inch wheels, faux leather seats, a power driver’s seat, wireless smartphone charging, front and rear parking sensors, and a smart key. The Limited adds a larger screen, a JBL sound system, ventilated front seats, a heated steering wheel, a power tailgate, and Digital Key.
- Powertrain: The 2023 Prius uses a new 2.0-liter four-cylinder engine paired with a more powerful electric motor and lithium-ion battery. Front-wheel-drive models make 194 total horsepower, while all-wheel-drive models make 196 total horsepower.
- Safety package: Toyota Safety Sense 3.0 is standard on all trims and includes radar-based adaptive cruise control, pre-collision braking with pedestrian and cyclist detection, lane-departure alerts with steering assist, lane-tracing assist, and Proactive Driving Assist. Blind-spot monitoring with rear cross-traffic alerts is also included, and Advanced Park is available on the Limited.
- Infotainment: The LE and XLE come with an 8-inch touchscreen with wireless Apple CarPlay and Android Auto. The XLE can be optioned with a 12.3-inch screen, and that larger display is standard on the Limited.
- Fuel efficiency: AWD adds another $1,400 across the lineup, and the hybrid setup is tuned to preserve the Prius’ fuel-sipping character.
Which 2023 Toyota Prius trim should I buy?
The 2023 Toyota Prius is offered in 3 trim levels: LE, XLE, Limited.
Here's the short version:
- LE: This is the entry point and gives you the core Prius experience with standard safety gear, an 8-inch touchscreen with wireless Apple CarPlay and Android Auto, and 17-inch alloy wheels. It is the most affordable way into the model, but it skips the nicer comfort and convenience upgrades found higher up.
- XLE: This is the best-value trim for most buyers because it adds 19-inch wheels, faux leather seats, a power driver’s seat, wireless smartphone charging, front and rear parking sensors, and a smart key. If you want the most balanced mix of equipment and price, this is the one to target.
- Limited: This is the fully loaded choice, adding the larger screen, JBL audio, ventilated front seats, a heated steering wheel, a power tailgate, and Digital Key. It suits you best if you want the most comfort and tech and are willing to pay for it.
Toyota Safety Sense 3.0 is standard on all trims, and Advanced Park is available on the Limited.
Is now a good time to buy a used 2023 Toyota Prius?
This looks like a moderate, selective buyer’s market, so you can shop carefully and still find decent opportunities.
- Deal availability: 31.8% of listings are priced as good or great deals.
- Inventory: There are 970 listings available.
- Price trend: Prices have held steady compared with last year.
- Clean inventory: 83.8% of listings are accident-free.
If you find a listing below $26,061, that's toward the low end of the year-round range and worth acting on quickly.
What is the 2023 Toyota Prius's resale value?
The current average of $27,704 sits slightly below last year's $27,862.
That small decline suggests the market has been fairly stable rather than volatile. For a future seller, that can be a good sign because it points to predictable demand instead of a sharp drop in value.
The Prius also benefits from strong buyer interest tied to efficiency, style, and standard safety equipment. If your car stays clean, well maintained, and accident-free, it should remain easier to move than a less desirable hybrid.
Vehicles with solid owner satisfaction ratings, like this model year's 4.3/5, tend to retain buyer demand, which supports resale value over time.
Is the 2023 Toyota Prius safe?
The 2023 Prius has Toyota’s latest suite of active safety features bundled together as Toyota Safety Sense 3.0.
It earns a 9/10 safety score from our experts.
That suite includes radar-based adaptive cruise control that works at any speed, pre-collision braking with pedestrian and cyclist detection, lane-departure alerts with steering assist, lane-tracing assist, and Proactive Driving Assist. Those driver-assistance features are standard on all trims, and blind-spot monitoring with rear cross-traffic alerts is also included.
Advanced Park is available on the Limited trim. The review also notes that the system can be disabled through the menu if you prefer a more analog driving experience.
Should I buy a 2023 Toyota Prius or consider a different year?
If you're weighing the 2023 against nearby model years, here's how to think about it:
Choose the 2023 if:
- 31.8% of listings are priced as good or great deals.
- Accident-free inventory is solid at 83.8% — always verify the vehicle history report.
- Price trend: Prices have held steady compared with last year.
- Owners rate it 4.3/5 — a solid satisfaction signal.
- It brings a major styling overhaul and a big power increase while keeping the Prius’ fuel-sipping character.
Consider the 2024 if:
- At $29,326, the 2024 costs more than the current year's $27,704 average.
- It adds all-wheel drive and a plug-in hybrid option.
The bottom line: If you want the better-looking, more powerful Prius at a steadier used price, the 2023 is the smarter buy. If you’re willing to pay more for the newer model’s added flexibility, the 2024 is worth a look, especially if all-wheel drive or plug-in capability matters to you.
How does the 2023 Toyota Prius compare to the 2023 Kia Niro?
Expert Pros & Cons (per CarGurus review team)
2023 Toyota Prius:
- Pros: More powerful than older Prius models, Sleek new styling, Excellent fuel efficiency.
- Cons: Significant price bump over previous model, Engine can drone loudly when pushed hard, Interior space and cargo room have decreased.
2023 Kia Niro:
- Pros: Multiple powertrain options, Fuel-efficient, Standard advanced safety features.
- Cons: All-wheel drive not available, Irritating transmission.
Our experts score the 2023 Toyota Prius 7.5/10 and the 2023 Kia Niro 7.7/10. The Prius leans harder into style and stronger performance, while the Niro edges it on overall expert score. The Prius also stands out for excellent fuel efficiency, but you should weigh that against its higher price and reduced interior space. The Niro’s multiple powertrain options and standard advanced safety features make it appealing, though the lack of all-wheel drive and the transmission complaint are worth noting.
| Spec | 2023 Toyota Prius | 2023 Kia Niro |
|---|---|---|
| Starting MSRP | $27,450 | $26,590 |
| Motor | 2.0L 194 hp I4 Hybrid | 1.6L 139 hp I4 Hybrid |
| MPG/MPGe (city) | 57 | 53 |
| MPG/MPGe (highway) | 56 | 45 |
| Battery | 0.9 kWh | 1.3 kWh |
| Average used price | $27,704 | $22,496 |
| Listings available | 970 | 446 |
| Good & great deal share | 31.8% | 30.7% |
| Accident-free share | 83.8% | 85.9% |
These recommendations are based on CarGurus' proprietary market data from October 21, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
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