BMW 5 Series vs Genesis G80

BMW was once known for sports sedans, and the 5 Series was one of the most prolific of those sedans. Sitting between the 3 Series and 7 Series in size and price, previous generations of 5 Series were known for a balance of performance and luxury, with impeccable engineering throughout.

Today, the BMW 5 Series is largely irrelevant. The 3 Series is now so big that there is less reason to upgrade, and most buyers are more interested in SUVs anyway. The competition—including the Audi A6, Jaguar XF, Mercedes-Benz E-Class, and Volvo S90—has also gotten better.

That doesn’t mean BMW has given up on the 5 Series. The current generation (codename G30) arrived for the 2017 model year, but it gets a midcycle refresh (or LCI, short for “Life Cycle Impulse,” in BMW speak) for 2021. Major updates include a 48-volt mild-hybrid system, a bigger infotainment touchscreen, and subtle styling changes.

The 2021 BMW 5 Series is not like the 5 Series models of old. That may drive away hardcore car fans, but the 2021 model makes a strong case to new-car buyers, maintaining sportier-than-average driving dynamics, along with the tech and luxury features expected of a car in this segment.

The 2023 Genesis G80 offers all of the luxury and premium appointments as its legacy rivals, but it does so at often thousands less. However, with so many established luxury brands vying for new car buyers, a low price alone may not be enough. How does a relative newcomer make a splash in a market where the name brand and prestige matter so much? By offering an electrified variant of its cornerstone luxury sedan.

It may seem like electric cars have only just arrived, but the Tesla Model S was introduced a decade ago. EVs still make up a very small fraction of the market, but their numbers are growing. And the critical inflection point is coming when EVs pivot from early adopters to mass appeal.

And when that broader acceptance happens, it will be thanks to vehicles like the 2023 Genesis Electrified G80. It has an all-electric powertrain, but it presents like your typical luxury car. This format of an EV as a conventional luxury sedan is the perfect way to showcase what an electric vehicle really can be to the broader buying public.