Kia Make Overview

Kia Questions

20

My Rondo 2009 Is Having Starting Problems

Recently had experienced starting problems with vehicle. You turn ignition key but all you hear is one clic, car does not start. Then turn it a couple of more times and then car starts. Drive vehicl...

I Can Not Open My Drivers Side Door From Outside On My Kia Sorento 2011

Still locks and can open with inside handle

Tail/brake, Interior, Cluster Sidemarkers Not Working

hi i just bought a 07 kia sportage some of the lights arenot working. In the front of the vechile works lo beam hi beam signals and day timerunning lights all work go around to the rear the vechile...

Tail/brake, Interior, Cluster Sidemarkers Not Working

hi i just bought a 07 kia sportage some of the ights are not working the front of the vechile works lo beam hi beam signals and for and day timerunning lights all work go around to the rear the sig...

Inside Light Won't Turn Off

Older Kia Models

Kia Sephia

Kia Overview

"Arise from Asia," the translation of Kia's name, is exactly what Kia did in the early 1990s, seemingly out of nowhere. But the South Korean automaker has been in existence since 1994, as a bicycle and later truck manufacturer. In the 1970s, it was the first Korean automaker to produce the internal combustion engine, and the first to produce a passenger car.

Second only to Korean rival Hyundai, Kia's motto was quality cars, with a strong emphasis on safety and low-cost affordability. Its first appearance in the U.S. was as the Ford Festiva in 1987, essentially a rebadged Kia Pride. With a growing Korean economy, Kia decided to launch its first car in the U.S., the Sephia sedan. Its marketing strategy was to introduce the car gradually, starting in the West Coast and moving across the country. Word of mouth about the economy cars quickly enhanced Kia's reputation and the carmaker soon introduced its compact Sportage SUV, which went on to win several awards and a spot on many top ten lists.

Kia was looking to take over Japan's slot in the compact economy car segment, and in some markets the Sephia even outsold the Protege. However, labor problems, Korea's new openness to foreign imports, and the Asian financial crisis in the 1990s led to Kia declaring bankruptcy. It was acquired by Hyundai in 1998, with a renewed emphasis on quality and reliability.

With Hyundai's guidance, Kia introduced more sedans, including the mid-sized Optima and subcompact Rio. The Spectra was a small, but sporty little hatchback and sedan. The Sportage continues to be a popular SUV choice, especially now that it's moved into the crossover segment, and the Sedona minivan was rated as one of the safest minivans by the Insurance Institute. In 2003, Kia had sold over one million vehicles in the U.S., and it is continuing to expand its lineup today, with the recent Sorento SUV and the new 2007 Rondo, a small crossover with three rows of seating.

Kia Experts

  • #1
    COMETGUY61
    Reputation
    2,090
  • #2
    T_S_T
    Reputation
    1,600
  • #3
    tenspeed
    Reputation
    1,460
View All