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Tom Demyan
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Kia Make Overview
Available Kia Models
| Passenger Cars | SUV/Crossovers |
Passenger Cars
SUV/Crossovers
Kia Questions
I Have A 2008 Sorento On The Alternator Plug Where Is The Red Wire In The C...
Need Help With A Notification Sound On My 2015 Kia Forte5
Just purchased my Kia, and accidentally set off the panic alarm this week. Since then, every time I unlock the car and then start the engine, I get a siren (alarm) sound for about 10 seconds. No l...
Kia Amanti Grill
My hood is stuck. How do you take off the front grill. Or where are the bolts located. If I could look at the back of a use one I could figure it out.
I Have A Kia Sorento And The Back Driver Side Will Not Open From The Outsid...
2008 Amanti Heater Blower Is Not Working. I Have Replaced The Blower. Vol...
Older Kia Models
| Kia Cee'd | Kia Cerato | Kia Magentis |
| Kia Mentor | Kia Picanto | Kia Potentia |
| Kia Pride | Kia Pro Cee'd | Kia Sephia |
Kia Overview
"Arise from Asia," the translation of Kia's name, is exactly what Kia did in the early 1990s, seemingly out of nowhere. But the South Korean automaker has been in existence since 1994, as a bicycle and later truck manufacturer. In the 1970s, it was the first Korean automaker to produce the internal combustion engine, and the first to produce a passenger car.
Second only to Korean rival Hyundai, Kia's motto was quality cars, with a strong emphasis on safety and low-cost affordability. Its first appearance in the U.S. was as the Ford Festiva in 1987, essentially a rebadged Kia Pride. With a growing Korean economy, Kia decided to launch its first car in the U.S., the Sephia sedan. Its marketing strategy was to introduce the car gradually, starting in the West Coast and moving across the country. Word of mouth about the economy cars quickly enhanced Kia's reputation and the carmaker soon introduced its compact Sportage SUV, which went on to win several awards and a spot on many top ten lists.
Kia was looking to take over Japan's slot in the compact economy car segment, and in some markets the Sephia even outsold the Protege. However, labor problems, Korea's new openness to foreign imports, and the Asian financial crisis in the 1990s led to Kia declaring bankruptcy. It was acquired by Hyundai in 1998, with a renewed emphasis on quality and reliability.
With Hyundai's guidance, Kia introduced more sedans, including the mid-sized Optima and subcompact Rio. The Spectra was a small, but sporty little hatchback and sedan. The Sportage continues to be a popular SUV choice, especially now that it's moved into the crossover segment, and the Sedona minivan was rated as one of the safest minivans by the Insurance Institute. In 2003, Kia had sold over one million vehicles in the U.S., and it is continuing to expand its lineup today, with the recent Sorento SUV and the new 2007 Rondo, a small crossover with three rows of seating.