Kia Make Overview

Kia Questions

Fuel Filter

Anyone know where the fuel filter is on my 03 kia optima ?? Tryna fix it myself

18 views with 17 answers (last answer 4 minutes ago)

What Else Should Be Changed When The Timing Belt Is Replaced?

time belt is being replaced what else should be replaced

2 views with no answers yet

How Do I Get The Spare Out From A Kia Sorento2006

found it can't get it lowered

264 views with 4 answers (last answer 5 hours ago)

I Replaced My Stereo System In My Kia Spectra 2008, And Now My Car Won't St...

I had a friend of mine come over to help me replace a radio in my car. Everything went smoothly for the most part, only to find out now that my car won't start. Think he might have crossed some wire...

25 views with 3 answers (last answer 10 hours ago)

2003 Sorento, Water Is Leaking In The Car On The Passenger Side Top Front C...

XS 4wd. Water is found in the top corner of the roof, down the panel to the left of the windowscreen and down into the carpet. This is our first sorento so we would like to know the likely causes.

2,748 views with 5 answers (last answer about a day ago)

Older Kia Models

Kia Cee'd Kia Cerato Kia Magentis
Kia Mentor Kia Picanto Kia Potentia
Kia Pride Kia Pro Cee'd Kia Sephia

Kia Overview

"Arise from Asia," the translation of Kia's name, is exactly what Kia did in the early 1990s, seemingly out of nowhere. But the South Korean automaker has been in existence since 1994, as a bicycle and later truck manufacturer. In the 1970s, it was the first Korean automaker to produce the internal combustion engine, and the first to produce a passenger car.

Second only to Korean rival Hyundai, Kia's motto was quality cars, with a strong emphasis on safety and low-cost affordability. Its first appearance in the U.S. was as the Ford Festiva in 1987, essentially a rebadged Kia Pride. With a growing Korean economy, Kia decided to launch its first car in the U.S., the Sephia sedan. Its marketing strategy was to introduce the car gradually, starting in the West Coast and moving across the country. Word of mouth about the economy cars quickly enhanced Kia's reputation and the carmaker soon introduced its compact Sportage SUV, which went on to win several awards and a spot on many top ten lists.

Kia was looking to take over Japan's slot in the compact economy car segment, and in some markets the Sephia even outsold the Protege. However, labor problems, Korea's new openness to foreign imports, and the Asian financial crisis in the 1990s led to Kia declaring bankruptcy. It was acquired by Hyundai in 1998, with a renewed emphasis on quality and reliability.

With Hyundai's guidance, Kia introduced more sedans, including the mid-sized Optima and subcompact Rio. The Spectra was a small, but sporty little hatchback and sedan. The Sportage continues to be a popular SUV choice, especially now that it's moved into the crossover segment, and the Sedona minivan was rated as one of the safest minivans by the Insurance Institute. In 2003, Kia had sold over one million vehicles in the U.S., and it is continuing to expand its lineup today, with the recent Sorento SUV and the new 2007 Rondo, a small crossover with three rows of seating.

Kia Experts

#1 Tom Demyan
Tom Demyan
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