Kia Make Overview

Kia Questions

Where Is The Key Hole For The Kia Optima 2013

Where is the key hole for a 2013 optima

I Really Need Help

My Car Cranks beautifuly but wont start, I've replaced my starter, fuel pump, fuel injectors I have new spark plugs and still nothing please help

What Is Going On?

I have replaced the blinker as is started blinking rapidly. I replaced it 4 times within a month before looking for further answers. After replacing the bulb, it will work for about a week. If I t...

Doors Won't Open From Outside

I am also having this problem with the doors not opening from the outside, both driver side doors at this point and no warranty bought it used with 25,000 miles and now have 70,000 so that won't h...

How Do I Make My 10 Kia Rio Faster?

I know it's really just an economy car that is great for gas mileage, but is there any possible way to make it run faster?

Older Kia Models

Kia Potentia Kia Sephia

Kia Overview

"Arise from Asia," the translation of Kia's name, is exactly what Kia did in the early 1990s, seemingly out of nowhere. But the South Korean automaker has been in existence since 1994, as a bicycle and later truck manufacturer. In the 1970s, it was the first Korean automaker to produce the internal combustion engine, and the first to produce a passenger car.

Second only to Korean rival Hyundai, Kia's motto was quality cars, with a strong emphasis on safety and low-cost affordability. Its first appearance in the U.S. was as the Ford Festiva in 1987, essentially a rebadged Kia Pride. With a growing Korean economy, Kia decided to launch its first car in the U.S., the Sephia sedan. Its marketing strategy was to introduce the car gradually, starting in the West Coast and moving across the country. Word of mouth about the economy cars quickly enhanced Kia's reputation and the carmaker soon introduced its compact Sportage SUV, which went on to win several awards and a spot on many top ten lists.

Kia was looking to take over Japan's slot in the compact economy car segment, and in some markets the Sephia even outsold the Protege. However, labor problems, Korea's new openness to foreign imports, and the Asian financial crisis in the 1990s led to Kia declaring bankruptcy. It was acquired by Hyundai in 1998, with a renewed emphasis on quality and reliability.

With Hyundai's guidance, Kia introduced more sedans, including the mid-sized Optima and subcompact Rio. The Spectra was a small, but sporty little hatchback and sedan. The Sportage continues to be a popular SUV choice, especially now that it's moved into the crossover segment, and the Sedona minivan was rated as one of the safest minivans by the Insurance Institute. In 2003, Kia had sold over one million vehicles in the U.S., and it is continuing to expand its lineup today, with the recent Sorento SUV and the new 2007 Rondo, a small crossover with three rows of seating.

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