Kia Make Overview

Kia Questions

Oil Empty No Warning Light

My 2014 Sorento ran itself bone dry on oil. Got in to catch the school bus and it died..went another block it more time it died and I got worried and came home. Popped hood and no oil at...

How To Diagnose Car Issues

I have a 2015 Kia Optima LX. Had a few issues with it cranking occasionally. Like sometimes it acts as if it doesn’t want to start & when it does there’s a delay. This has happened a handful of tim...

Car's Check Engine Light Is Blinking After Driving Through A Puddle.

Hi, I had to drive through a major puddle yesterday as there was no information/detour option regarding the puddle. The car now has Check Engine light blinking. The car jerks on acceleration, which ...

I Was Interested In A 2004 Kia Amanti That Was Grey With A Black Soft Top

do you still have the car and if please reply back i left my message in the first part of my reply to the question.thank you very much.-i was interested in a 2004 kia amanti that was grey with a black...

Plastic Cover In Front Of Flywheel

What is the plastic shield or cover that goes in front of flywheel

Older Kia Models

Kia Amanti Kia Borrego Kia Mentor
Kia Potentia Kia Pride Kia Sephia

Kia Overview

"Arise from Asia," the translation of Kia's name, is exactly what Kia did in the early 1990s, seemingly out of nowhere. But the South Korean automaker has been in existence since 1994, as a bicycle and later truck manufacturer. In the 1970s, it was the first Korean automaker to produce the internal combustion engine, and the first to produce a passenger car.

Second only to Korean rival Hyundai, Kia's motto was quality cars, with a strong emphasis on safety and low-cost affordability. Its first appearance in the U.S. was as the Ford Festiva in 1987, essentially a rebadged Kia Pride. With a growing Korean economy, Kia decided to launch its first car in the U.S., the Sephia sedan. Its marketing strategy was to introduce the car gradually, starting in the West Coast and moving across the country. Word of mouth about the economy cars quickly enhanced Kia's reputation and the carmaker soon introduced its compact Sportage SUV, which went on to win several awards and a spot on many top ten lists.

Kia was looking to take over Japan's slot in the compact economy car segment, and in some markets the Sephia even outsold the Protege. However, labor problems, Korea's new openness to foreign imports, and the Asian financial crisis in the 1990s led to Kia declaring bankruptcy. It was acquired by Hyundai in 1998, with a renewed emphasis on quality and reliability.

With Hyundai's guidance, Kia introduced more sedans, including the mid-sized Optima and subcompact Rio. The Spectra was a small, but sporty little hatchback and sedan. The Sportage continues to be a popular SUV choice, especially now that it's moved into the crossover segment, and the Sedona minivan was rated as one of the safest minivans by the Insurance Institute. In 2003, Kia had sold over one million vehicles in the U.S., and it is continuing to expand its lineup today, with the recent Sorento SUV and the new 2007 Rondo, a small crossover with three rows of seating.

Kia Experts

  • #1
  • #2
  • #3
    James Warner
View All

Find great deals from top-rated dealersTM