Why would the price on Car gurus differ from the dealership?

Asked by davidg8958 Jul 29, 2021 at 02:20 PM about the 2021 Kia Soul EX FWD

Question type: Shopping & Pricing

I was looking up cars and found a car on Car gurus, the dealership says the
price is wrong.
Why would the price on Car gurus be different than what is listed on the
dealer's website?

1 Answer

157,235

The dealership posts their info here and is responsible for it. They may be guilty of bait and switch or price gouging. Be very careful with a dealer that does this.

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